Should you still be relying on Cookie data? — Sarah Dale // Nativo
- Part 1Why Google announced plans to delay blocking third-party cookies — Sarah Dale // Nativo!
- Part 2 Should you still be relying on Cookie data? — Sarah Dale // Nativo
Show Notes
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?01:54The value of cookie dataA lot of data, even from Google, is inaccurate. Sowe might have over-exalted it. Now that the infrastructure is going away, start exploring cookieless targeting.
Quotes
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?"Now is the best time to start experimenting with cookieless targeting because obviously you've got something to compare it against..." - Sarah Dale, Chief Revenue Officer, Nativo
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?"Marketers need to understand who their customers are, to be able to effectively reach them and provide value to them, to build awareness, gain traction..." - Benjamin Shapiro, Host, MarTech podcast
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?"We need to stop thinking of our advertising as advertising towards pixels and cookies. And we needed to start thinking more about advertising to the individual people." - Benjamin Shapiro, Host, MarTech podcast
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??Start building first party data, and start figuring out how to create content that actually reaches the people that you want to.? - Benjamin Shapiro, Host, MarTech podcast
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??When people are really hitting a bullseye with their customers, is when they truly put their customers first in thinking about the content and the brand second...? - Sarah Dale, Chief Revenue Officer, Nativo
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??As much as you have to know your customer, the better you also know your own brand... That's really when you're able to create some great content.? - Sarah Dale, Chief Revenue Officer, Nativo
- Part 1Why Google announced plans to delay blocking third-party cookies — Sarah Dale // Nativo!
- Part 2 Should you still be relying on Cookie data? — Sarah Dale // Nativo
Up Next:
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Part 1Why Google announced plans to delay blocking third-party cookies — Sarah Dale // Nativo!
Sarah Dale is the chief revenue officer at Nativo, a company dedicated to helping brands connect with consumers. What will marketing look like when third-party cookies are gone? After making the announcement to block third-party cookies, Google has now delayed it. Today, Sarah talks about why Google made the announcement to delay blocking third-party cookies.
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Part 2Should you still be relying on Cookie data? — Sarah Dale // Nativo
Sarah Dale, the chief revenue officer at Nativo, talks about the future of digital advertising. We have 18 months left before Google finally blocks third-party cookies. As we explore cookieless targeting, the focus lies on the extent to which you know your audience. Today, Sarah discusses the relevance of third-party cookies and how to prepare for when they’re gone.
