Why Digital Advertising Best Practices are BS — Edward Nevraumont // Marketing BS
Edward Nevraumont
Marketing BS
- Part 1 Why Digital Advertising Best Practices are BS — Edward Nevraumont // Marketing BS
- Part 2Is Data Driven Marketing is really BS? — Edward Nevraumont // Marketing BS
Show Notes
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Edwards Background (01:59)I started at Procter and Gamble. I majored in Marketing at Wharton Business School. I spent four years at McKinsey traveling the world, helping people out in marketing.
- Part 1 Why Digital Advertising Best Practices are BS — Edward Nevraumont // Marketing BS
- Part 2Is Data Driven Marketing is really BS? — Edward Nevraumont // Marketing BS
Edward Nevraumont
Marketing BS
Up Next:
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Part 1Why Digital Advertising Best Practices are BS — Edward Nevraumont // Marketing BS
Today we discuss a controversial topic in marketing: that it's all just bullshit. Joining us is Edward Nevraumont, Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. In part 1 of our conversation, Edward is going to talk us through the problems that advertising faces and why it's all bullshit.
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Part 2Is Data Driven Marketing is really BS? — Edward Nevraumont // Marketing BS
Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of Marketing BSand Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. In part 1 of our conversation, Edward talked us through the problems that advertising faces and why it's all bullshit, and today, he'll tell us why data-driven marketing is basically BS.
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