CRO for Conversion or Value? — Will Laurenson // Customers Who Click
Will Laurenson
Customers Who Click
- Part 1Why CRO needs to be your main focus — Will Laurenson // Customers Who Click
- Part 2 CRO for Conversion or Value? — Will Laurenson // Customers Who Click
Show Notes
Quotes
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“This is really a decision informed by what your business model is” - Benjamin
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“If you really, really convince someone that that product is right for them, they shouldn't need the discount.” - Will
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“The pop up is having no real impact on people actually purchasing.”- Will
- Part 1Why CRO needs to be your main focus — Will Laurenson // Customers Who Click
- Part 2 CRO for Conversion or Value? — Will Laurenson // Customers Who Click
Up Next:
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Part 1Why CRO needs to be your main focus — Will Laurenson // Customers Who Click
Joining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your main focus as a marketer.
Play Podcast -
Part 2CRO for Conversion or Value? — Will Laurenson // Customers Who Click
This is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer’s main focus, and today we're going to continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value.
