Why high-growth startup should consider category creation — Josh Lowman // Gold Front
Josh Lowman
Gold Front
- Part 1 Why high-growth startup should consider category creation — Josh Lowman // Gold Front
- Part 2What it takes to build your own category — Josh Lowman // Gold Front
Show Notes
Quotes
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“Category design is essential to do so that you can win. “ - Josh
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“You always want to be different than anybody else.” -Josh
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“Whether it's category or product marketing that you're doing, either way, you're reaping the benefits of both of those strategies. “ - Benjamin
- Part 1 Why high-growth startup should consider category creation — Josh Lowman // Gold Front
- Part 2What it takes to build your own category — Josh Lowman // Gold Front
Up Next:
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Part 1Why high-growth startup should consider category creation — Josh Lowman // Gold Front
This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy.
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Part 2What it takes to build your own category — Josh Lowman // Gold Front
Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I are going to talk about what it takes to build your own category.
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