Using Direct Mail to Reach Consumers at Home & Work (Part 1) — Mike Gunderson // Gunderson Direct
Mike Gunderson
Gunderson Direct
- Part 1 Using Direct Mail to Reach Consumers at Home & Work (Part 1) — Mike Gunderson // Gunderson Direct
Show Notes
Quotes
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“Our company focuses on direct mail marketing, trying to get companies into the direct mail channel and trying to ensure that they have the most exposure possible to their marketing dollars.” - Mike
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“Im the President of Gunderson Direct and I have started this company 15 years ago.” - Mike
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“Ive used to work as a graphic designer at Providian Financial, designing everything from envelopes to letters and white papers.” - Mike
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“For the first five years, we were building a base of clients.” - Mike
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“Direct mail requires a lot of financial support.” - Mike
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“The cost per acquisition remained at a very good cost point compared to a lot of digital.” - Mike
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“Big financial sector always takes advantage of direct mail. New sectors that are using direct mail now are technology and demand services.” - Mike
- Part 1 Using Direct Mail to Reach Consumers at Home & Work (Part 1) — Mike Gunderson // Gunderson Direct
Up Next:
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Part 1Using Direct Mail to Reach Consumers at Home & Work (Part 1) — Mike Gunderson // Gunderson Direct
Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company.
