Building a quality email list — Emily McGuire // AWeber
- Part 1Understanding email marketing metrics — Emily McGuire // AWeber
- Part 2 Building a quality email list — Emily McGuire // AWeber
- Part 3Improving newsletter conversion rates — Emily McGuire // AWeber
Show Notes
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02:11Building a quality email listPeople need to be given a reason or incentive to sign up for your email list. Incentivize their cooperation by providing access to guides, tips, opportunities, etc.
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03:39Using lead magnets to collect contact informationA lead magnet gives potential customers access to a piece of content in exchange for their email address. People are generally more eager because it helps them to solve a pain point.
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04:43Special offer lead magnetsYou become a trusted advisor when you can provide a specific resource or value immediately. Address the most common pain points of your target audience with a valuable solution.
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06:01Qualifying leads via lead magnetsLead magnets help identify the most qualified people from your ideal audience. Once they do sign up, observe whether theyre engaging with emails and achieving the goals youve set.
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08:06Sender reputation and cold outreachUnsolicited messages can affect your ability to end up in peoples inboxes. Cold outreach is most successful when emails are hyper-targeted at the recipient, backed by public records.
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10:46Evaluating email list qualityLook at engagement metrics like opens and clicks, the last time they visited your website, etc. Remove persons who arent engaging to avoid impacting your metrics and deliverability.
Quotes
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"Whether it's tips, tricks, guides, exclusive deals, or opportunities, what people get from being on your email list needs to be front and center." -Emily McGuire, Customer Evangelist, AWeber
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"A piece of content or a quiz that addresses a particular pain point of your target audience is a gold mine. A lead magnet really makes people excited to give you their email address." -Emily McGuire, Customer Evangelist, AWeber
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"Start thinking about where traffic is coming from using the most appropriate channel to promote your lead magnet. Your numbers may climb, but the people may not be the most qualified." -Emily McGuire, Customer Evangelist, AWeber
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"If people arent excited about receiving your message, theyll mark you as spam. And that can affect your sender reputation, which impacts your ability to end up in the inbox." -Emily McGuire, Customer Evangelist, AWeber
- Part 1Understanding email marketing metrics — Emily McGuire // AWeber
- Part 2 Building a quality email list — Emily McGuire // AWeber
- Part 3Improving newsletter conversion rates — Emily McGuire // AWeber
Up Next:
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Part 1Understanding email marketing metrics — Emily McGuire // AWeber
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Similar to the martech industry and digital marketing, email marketing has changed tremendously over the years. It’s evolved to the point where marketers can deliver targeted messages to audiences while maximizing conversions by reaching out to people at the right time. Today, Emily talks about understanding email marketing strategies.
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Part 2Building a quality email list — Emily McGuire // AWeber
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Email is one of the most important channels for brands to excel at as it keeps you in front of your customers. Yet, many brands try to take shortcuts to grow their email list quickly but end up wasting time on leads that aren’t the most qualified for their offering. Today, Emily talks about building a quality email list.
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Part 3Improving newsletter conversion rates — Emily McGuire // AWeber
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete with so many distractions and have a very short window of time to capture our target audience’s attention. Unfortunately, one of the big mistakes we make when sending out newsletters is forgetting to tell people how to become a customer. Today, Emily talks about how you can improve your newsletter conversions.
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