Unbounce’s Acquisition of Insightly
- B2B, The podcast episode is classified as B2B.
- CRM
- SAAS, Marketing Consultant, Marketing Analytics
- Integration
Val Riley
Unbounce
- Part 1 Unbounce’s Acquisition of Insightly
- Part 2The CRM Moneyball Moment
Show Notes
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02:03Explaining the Acquisition TaglineExplains the tagline, emphasizing the leverage of first-party CRM data for comprehensive metrics.
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05:15The Role of Experience in the AcquisitionDiscusses the CEO's experience in growing CRM businesses and its impact on the acquisition decision.
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09:26Future Vision for Unbounce and InsightlyEnvisions a revenue intelligence platform with multiple components under one brand.
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12:58Economic Conditions and Acquisition TimingHighlights the importance of timing and the right conditions for acquisitions.
Quotes
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"Insightly is a CRM, a marketing automation platform and a customer service tool that you could actually see the full customer journey, not just that landing page conversion, but everything that customer did and how that landing page conversion was a part of that customer journey. So that's what we mean by leveraging all this first party data combined with the powerful conversion metrics that Unbounce gives you, really is a full picture." - Val Riley
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"A big difficulty with the CRM space is integrations, and Insightly has middleware called App Connect, that can essentially connect with anything that has an open AI, it's very similar to Zapier, but it's part of the Insightly platform." - Val Riley
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"Unbounce also acquired a lead attribution software called leads RX, and that's going to be built into the platform as well." - Val Riley
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“I's true that these large companies really struggle to innovate. It's just not in their DNA; they are mired in processes, they are mired in formulas. They have procedures in place. It's not really an area that breeds innovation. And so when they're looking for growth, it's really going to happen by acquisition.” - Val Riley
- Part 1 Unbounce’s Acquisition of Insightly
- Part 2The CRM Moneyball Moment
Val Riley
Unbounce
Up Next:
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Part 1Unbounce’s Acquisition of Insightly
Val Riley, the VP of Marketing and Strategy at Unbounce, delves into the intriguing story behind Unbounce's acquisition of Insightly and its strategic implications. She discusses how this merger transforms the capabilities of landing pages by integrating comprehensive CRM data, paving the way for end-to-end conversion tracking and customized customer experiences. Val also shares insights into the future vision of Unbounce and Insightly as a unified revenue intelligence platform catering to sales-led organizations.
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Part 2The CRM Moneyball Moment
Val Riley, VP of Marketing and Strategy at Unbounce, delves into the concept of CRM "Moneyball moments," where overlooked data can drive significant business wins. She shares practical insights on effectively utilizing custom fields and automation to unlock potential within CRM systems. Discover how to streamline your sales processes and uncover hidden opportunities from existing data.
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