Val Riley | Unbounce

Unbounce’s Acquisition of Insightly

Val Riley, the VP of Marketing and Strategy at Unbounce, delves into the intriguing story behind Unbounce's acquisition of Insightly and its strategic implications. She discusses how this merger transforms the capabilities of landing pages by integrating comprehensive CRM data, paving the way for end-to-end conversion tracking and customized customer experiences. Val also shares insights…