Should you hire actors or creators — Danil Saliukov // Insense
- B2B
- Influencer Marketing, Social Media Marketing
- Advertising Platform, Creative Production, eCommerce, SAAS
- Growth Marketing, Performance Marketing
- Part 1UGC Creators vs micro-influencers — Danil Saliukov // Insense
- Part 2 Should you hire actors or creators — Danil Saliukov // Insense
Show Notes
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02:50Hiring actors vs semiIf youre clear on the type of content you need to be producing, you can go ahead and work with professional actors. However, if youre still trying to figure out what works, its best to use creators as its simple, more affordable, and scalable.
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04:39Why semiIts not wise to spend a lot of money on actors and video production equipment because the content may not resonate with your audience. Content from UGC creators, with some acting experience, is generally seen as more authentic and costs less to produce.
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07:25When brands should work with celebrities and influencersWorking with a celebrity is dependent on whether the brand has a clear understanding of brand strategy and budget for a long-term relationship. Ideally, the person should share the value of the brand.
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09:40Figuring out where you should be investing your content budgetIf youre just starting out, work with UGC creators so you can test and figure out what works. When youve figured out a strategy, you can approach creative agencies to produce content on your brands behalf.
Quotes
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"Weve observed that some of the great companies who are focused on mid-market eCommerce, seven to eight figures in annualized sales, have had great success working with actors." -Danil Saliukov, CEO, Insense
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"If you understand what type of content youd like to produce, then you can go and work with actors. If you are still in the learning curve stage, then 100% it is better to start with the creators." -Danil Saliukov, CEO, Insense
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"The difference in the pricing for actors could be 10x to 20x compared to working with creators." -Danil Saliukov, CEO, Insense
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"It's better to find creators who may not have a lot of followers, but have some experience in acting. They know how to be emotional on camera and share their real experience." -Danil Saliukov, CEO, Insense
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"Collaborations and long-term relationships with influencers or celebrities are definitely something that you should think twice about and have budgets for." -Danil Saliukov, CEO, Insense
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"There's only one rule right now because of iOS 14 and you are doing a lot of performance marketing. Test and learn, produce tons of content, see what is performing for you, and share that." -Danil Saliukov, CEO, Insense
- Part 1UGC Creators vs micro-influencers — Danil Saliukov // Insense
- Part 2 Should you hire actors or creators — Danil Saliukov // Insense
Up Next:
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Part 1UGC Creators vs micro-influencers — Danil Saliukov // Insense
Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Traditionally, companies would seek out the services of creative agencies and production studies to create content on their behalf. However, the social media landscape has created a shift in content, and in order to produce the amount of content brands require for their campaigns and channels, brands have started collaborating with UGC creators and micro-influencers. Today, Danil discusses the difference between UGC creators and micro-influencers.
Play Podcast -
Part 2Should you hire actors or creators — Danil Saliukov // Insense
Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Several companies in the mid-market eCommerce industry have been working with professional actors to get great content for their brands. While that can be a costly endeavor for smaller brands who are still figuring out their content strategy, UGC creators are a great alternative to scale content creation efforts. Today, Danil discusses whether you should hire actors or creators.
