Should you hire actors or creators — Danil Saliukov // Insense

Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Several companies in the mid-market eCommerce industry have been working with professional actors to get great content for their brands. While that can be a costly endeavor for smaller brands who are still figuring out their content strategy, UGC creators are a great alternative to scale content creation efforts. Today, Danil discusses whether you should hire actors or creators.
About the speaker

Danil Saliukov

Insense

 - Insense

Danil is the CEO and Co-Founder of Insense

Show Notes

  • 02:50
    Hiring actors vs semi
    If youre clear on the type of content you need to be producing, you can go ahead and work with professional actors. However, if youre still trying to figure out what works, its best to use creators as its simple, more affordable, and scalable.
  • 04:39
    Why semi
    Its not wise to spend a lot of money on actors and video production equipment because the content may not resonate with your audience. Content from UGC creators, with some acting experience, is generally seen as more authentic and costs less to produce.
  • 07:25
    When brands should work with celebrities and influencers
    Working with a celebrity is dependent on whether the brand has a clear understanding of brand strategy and budget for a long-term relationship. Ideally, the person should share the value of the brand.
  • 09:40
    Figuring out where you should be investing your content budget
    If youre just starting out, work with UGC creators so you can test and figure out what works. When youve figured out a strategy, you can approach creative agencies to produce content on your brands behalf.

Quotes

  • "Weve observed that some of the great companies who are focused on mid-market eCommerce, seven to eight figures in annualized sales, have had great success working with actors." -Danil Saliukov, CEO, Insense

  • "If you understand what type of content youd like to produce, then you can go and work with actors. If you are still in the learning curve stage, then 100% it is better to start with the creators." -Danil Saliukov, CEO, Insense

  • "The difference in the pricing for actors could be 10x to 20x compared to working with creators." -Danil Saliukov, CEO, Insense

  • "It's better to find creators who may not have a lot of followers, but have some experience in acting. They know how to be emotional on camera and share their real experience." -Danil Saliukov, CEO, Insense

  • "Collaborations and long-term relationships with influencers or celebrities are definitely something that you should think twice about and have budgets for." -Danil Saliukov, CEO, Insense

  • "There's only one rule right now because of iOS 14 and you are doing a lot of performance marketing. Test and learn, produce tons of content, see what is performing for you, and share that." -Danil Saliukov, CEO, Insense

About the speaker

Danil Saliukov

Insense

 - Insense

Danil is the CEO and Co-Founder of Insense

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