How local grocers & convenience stores can modernize their marketing
- Part 1The surging importance of retail media networks
- Part 2 How local grocers & convenience stores can modernize their marketing
Show Notes
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00:30Discussing the importance of leveraging purchase behavior for targeting.Exploring how marketers can utilize purchase behavior signals for effective targeting strategies.
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02:15Explaining the unique value of Bridge's identity resolution platform.Detailing how Bridge's platform helps identify and engage non-loyalty shoppers using point of sale transaction data.
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04:45Introducing the Rippl retail media network collaboration.Highlighting the partnership with regional grocers and convenience stores to democratize data for improved marketing strategies.
Quotes
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"you've got to be really mindful of the expense of setting up a loyalty program, the adoption rates of those loyalty programs. In some cases, the payback just isn't necessarily there, but it is driving loyalty, whether you're a grocer or a convenience store or an apparel store or a big box store. I think loyalty is really important from a retail perspective." Jared Luskin
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"Data for data's sake is not super helpful. You've got to have a real plan and an organization set up to be able to take action on that data." Jared Luskin
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"As an advertiser, you're bidding. If you're willing to pay a higher price for that CPM or that CPC, you're going to get better placement of your ads at least." (Jared Luskin)
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"One of the areas that is kind of lacking from a consumer purchase data perspective today is convenience stores. It is a much more fragmented market. You've got in the U.S. right around 150,000 convenience stores, like true convenience stores. That number increases if you take into account some of the other small format stores that are out there." (Jared Luskin)
- Part 1The surging importance of retail media networks
- Part 2 How local grocers & convenience stores can modernize their marketing
Up Next:
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Part 1The surging importance of retail media networks
Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data. Explore how retail media success is powered by Bridg's innovative solutions in this insightful episode.
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Part 2How local grocers & convenience stores can modernize their marketing
Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds light on the power of offline resolution capabilities and utilizing point of sale data to enhance retail media success. Explore more insights from Jared Luskin on modernizing marketing strategies at Bridg in this engaging podcast episode.
