Why your media buying strategy is killing your brand
- Part 1The future of marketing measurement
- Part 2Why you don’t need to worry about the death of the cookie
- Part 3 Why your media buying strategy is killing your brand
Show Notes
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00:30Impact of media buying on brand perception.Discussion on how media buying strategies influence how a brand is perceived by the audience.
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02:15Importance of brand alignment and consistency.Exploration of the significance of maintaining brand alignment and consistency across marketing efforts.
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04:45Adapting media buying to support brand storytelling.Strategies and techniques for aligning media buying practices with brand storytelling to enhance brand messaging.
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06:20Balancing performanceInsights on finding the equilibrium between performance-focused marketing strategies and long-term brand building initiatives.
Quotes
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“When we optimize too much towards demand capture, you put yourselves in trouble.” - Henry Innis
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“Each business has nuance.” - Henry Innis
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“Demand capture becomes inefficient once you need massive amounts of market share. ” - Henry Innis
- Part 1The future of marketing measurement
- Part 2Why you don’t need to worry about the death of the cookie
- Part 3 Why your media buying strategy is killing your brand
Up Next:
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Part 1The future of marketing measurement
Co-Founder at Mutinex, Henry Innis, delves into the future of marketing measurement. In this episode, Henry shares insights on marketing measurement, evaluating marketing channels, predictive analytics,dark social and a host of other subjects.
Play Podcast -
Part 2Why you don’t need to worry about the death of the cookie
Co-Founder at Mutinex, Henry Innis, delves into Why you don't need to worry about the death of the cookie. In this episode, Henry shares insights on data sources as they continue to evolve, lack of ability to directly target prospects, and a host of other topics.
Play Podcast -
Part 3Why your media buying strategy is killing your brand
Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation between brand and performance, how media buying can potentially harm a brand,and demand capture versus demand creation.
