Why you don’t need to worry about the death of the cookie
- Part 1The future of marketing measurement
- Part 2 Why you don’t need to worry about the death of the cookie
- Part 3Why your media buying strategy is killing your brand
Show Notes
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00:00Utilizing machine learning algorithms in marketing analytics without cookies.Discussion on how machine learning algorithms can still be effective in marketing analytics even in the absence of cookies.
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00:00Limitations of relying solely on generalized models for targeting.Exploration of the drawbacks and challenges of exclusively using generalized models for audience targeting and tracking.
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00:00Importance of first party data in enhancing marketing effectiveness.Insight into how leveraging first-party data can improve the efficiency and impact of marketing strategies.
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00:00Adapting attribution models in a cookie less environment.Strategies and approaches for adjusting attribution models to function effectively in a cookie-less digital marketing landscape.
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00:00Maintaining a post cookie competitive edge for marketing executives.Tips and recommendations on how marketing executives can stay competitive and innovative in a post-cookie era.
Quotes
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“What cookies are about to limit quite heavily is your ability to target users” - Henry Innis
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“Measurement isn't going away, [...] it's arguably going to get better. ” - Henry Innis
- Part 1The future of marketing measurement
- Part 2 Why you don’t need to worry about the death of the cookie
- Part 3Why your media buying strategy is killing your brand
Up Next:
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Part 1The future of marketing measurement
Co-Founder at Mutinex, Henry Innis, delves into the future of marketing measurement. In this episode, Henry shares insights on marketing measurement, evaluating marketing channels, predictive analytics,dark social and a host of other subjects.
Play Podcast -
Part 2Why you don’t need to worry about the death of the cookie
Co-Founder at Mutinex, Henry Innis, delves into Why you don't need to worry about the death of the cookie. In this episode, Henry shares insights on data sources as they continue to evolve, lack of ability to directly target prospects, and a host of other topics.
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Part 3Why your media buying strategy is killing your brand
Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation between brand and performance, how media buying can potentially harm a brand,and demand capture versus demand creation.
Play Podcast
