The future of marketing measurement
- Part 1 The future of marketing measurement
- Part 2Why you don’t need to worry about the death of the cookie
- Part 3Why your media buying strategy is killing your brand
Show Notes
-
00:30Utilizing data to drive marketing decisions.Discussion on how data analysis can inform marketing strategies and decision-making processes.
-
05:15Leveraging predictive analytics for audience targeting.Exploring the benefits of predictive analytics in targeting specific audiences for marketing campaigns.
-
10:45Implementing privacy compliant marketing measurement models.Insights into how generalized models can offer privacy-compliant approaches for audience targeting.
-
15:20Successful implementation of generalized models in marketing.Examples of companies that have effectively utilized generalized models for marketing measurement.
Quotes
-
“MMM solutions in legacy market research companies are pretty slow, pretty horrific, and pretty inaccurate.” - Henry Innis
-
“Multi-touch attribution, it's not that it doesn't work, it's that it's meant to be used to optimize customer journeys, not marketing investment.” - Henry Innis
-
“Predictive analytics gets worse the further you go out.” - Henry Innis
-
“Hard to track is really the quintessential problem of why marketing is getting less effective.” - Henry Innis
-
Who you take market share from is not who you will lose market share to in MarTech.” - Henry Innis
- Part 1 The future of marketing measurement
- Part 2Why you don’t need to worry about the death of the cookie
- Part 3Why your media buying strategy is killing your brand
Up Next:
-
Part 1The future of marketing measurement
Co-Founder at Mutinex, Henry Innis, delves into the future of marketing measurement. In this episode, Henry shares insights on marketing measurement, evaluating marketing channels, predictive analytics,dark social and a host of other subjects.
-
Part 2Why you don’t need to worry about the death of the cookie
Co-Founder at Mutinex, Henry Innis, delves into Why you don't need to worry about the death of the cookie. In this episode, Henry shares insights on data sources as they continue to evolve, lack of ability to directly target prospects, and a host of other topics.
Play Podcast -
Part 3Why your media buying strategy is killing your brand
Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation between brand and performance, how media buying can potentially harm a brand,and demand capture versus demand creation.
Play Podcast
