Why the future of webinars is asynchronous — Melissa Kwan // eWebinar
Melissa Kwan
eWebinar
- Part 1The B2B buying disconnect — Melissa Kwan // eWebinar
- Part 2 Why the future of webinars is asynchronous — Melissa Kwan // eWebinar
- Part 3Creating great self-service content — Melissa Kwan // eWebinar
Show Notes
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03:02The problem with live webinarsWebinars are a great way to communicate with prospects and customers in many locations at the same time. However, the problem is the ability to scale webinars as they can become exhausting.
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04:43Videos vs live webinarsVideos just arent as effective as live webinars because people want to be able to engage with the host and ask questions. People make a deliberate effort to attend webinars and thats eWebinar was established to turn any video into a webinar.
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06:59Creating an asynchronous webinar experienceeWebinar programmed interactivity into their software so attendees can participate in polls, feedback forms, etc. They also programmed in an asynchronous chat system that allows people to ask questions and get a response from the host in real-time.
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09:01Driving engagement by adding an interaction layer to videosProviding attendees with things to engage in creates a more enriching experience and encourages them to stay tuned in. The host is also provided with a lot of data to understand their prospects and how to floor up with them.
Quotes
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¥"I think webinars are great. That's why Zoom is the company that it is. But, there's just one massive problem, which is that it's completely unscalable." -Melissa Kwan, CEO, eWebinar¥"When you deliver your webinar next Tuesday, at 11, which is when everybody wants to deliver it, maybe 10% or 15% of people actually show up. So, how is live better when people can even make it?" -Melissa Kwan, CEO, eWebinar¥"What we designed within the software is the ability to program in interactivity. So, the whole eWebinar experience feels more like a two-way interactive tv, and less like a one-way consumption." -Melissa Kwan, CEO, eWebinar
- Part 1The B2B buying disconnect — Melissa Kwan // eWebinar
- Part 2 Why the future of webinars is asynchronous — Melissa Kwan // eWebinar
- Part 3Creating great self-service content — Melissa Kwan // eWebinar
Melissa Kwan
eWebinar
Up Next:
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Part 1The B2B buying disconnect — Melissa Kwan // eWebinar
Melissa Kwan, CEO and Co-Founder at eWebinar, discusses the future of webinar marketing. We're seeing a new generation of buyers that no longer want to talk to a sales representative to get information about a product or service. Instead, they’d rather do their own research to make a buying decision and brands must adjust their content strategies to contend with the rise of the self-service buyer. Today, Melissa talks about the B2B buying disconnect.
Play Podcast -
Part 2Why the future of webinars is asynchronous — Melissa Kwan // eWebinar
Melissa Kwan, CEO and Co-Founder at eWebinar, discusses the future of webinar marketing. Webinars are a great way to reach out to prospects and customers in different geographical locations at the same time. However, scaling them is difficult and that’s why eWebinar was built to turn pre-recorded videos into interactive webinars. Today, Melissa talks about why the future of webinars is asynchronous.
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Part 3Creating great self-service content — Melissa Kwan // eWebinar
Melissa Kwan, CEO and Co-Founder at eWebinar discusses the future of webinar marketing. While webinars are an effective way to connect with prospects and today’s self-service buyer, it’s impossible to do live webinars all the time. eWebinar’s solution to this issue is its platform that enables you to upload videos and add a layer of interaction that turns that video into a webinar. Today, Melissa talks about how you can create great self-service content.
Play Podcast
