Creating great self-service content — Melissa Kwan // eWebinar

Show Notes

• 03:39
  How to create great self

  Use automation to respond to frequently asked questions and record demos that people can join at their own convenience. Layer in things like questions, polls, and sales notifications so that you never miss a question from a prospect.
• 05:59
  Qualifying leads via an asynchronous webinar experience

  You can ask qualifying questions about your prospect throughout the video you create for your automated webinar. From there, the data points collected can be used to figure out how to prioritize prospects.
• 07:48
  Using chat boxes to build relationships with prospects and customers

  Chat boxes enable people to build a relationship with the host of a webinar. Theyre able to ask the questions they want and the host can invite them to ask questions and provide further calls to action.
• 10:40
  Making demos engaging and interactive

  The eWebinar platform allows you to provide resources that people can review after watching your demo. Charts, images, and other media can be layered on top of your video to create a more engaging viewing experience.
• 11:45
  Using webinars to drive demand and business results

  After youve talked about your product or service, you must deliver your close or call to action. This could range from encouraging them to sign up for a free trial to inviting them to book a call with you.
• 13:41
  How to turn a video into a webinar on the eWebinar platform

  Step one is to cut out the bloopers. Then, the video can be uploaded to the platform and interactivity can be added to learn more about prospects and have them learn about your business.