Using sales intelligence to surpass competition — Derrick Jenkins // Owler
- B2B
- Data & Analytics
- Data Provider, Marketing Analytics
- Sales Enablement, Growth Marketing, Big Data, Marketing Strategy, Marketing Team
- Part 1Supporting sales in the virtual age — Derrick Jenkins // Owler
- Part 2Personalizing B2B marketing in an evolving marketplace — Derrick Jenkins // Owler
- Part 3 Using sales intelligence to surpass competition — Derrick Jenkins // Owler
Show Notes
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02:42How sales intelligence supports marketersSales intelligence allows marketers to do better prospecting. Marketers are able create a fuller picture of targets using different data points pulled from a variety of sources.
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03:05Sources sales teams have access toThe most recent news and insights about a business, industry trends, as well as firmographic data. Marketers can use these insights to make more informed decisions around messaging.
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03:24Owler Max and prospectingOwler makes prospecting easy because they have an abundance of business insights on their platform. Owler Max is also ideal for relationship building and nurturing prospects.
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04:34Using sales intelligence to find lookalike audiencesFirmographic signals can help you find and create audiences prospects similar to your existing customers. Company statistics will highlight any new funding and the companys maturity.
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05:30Contextual data signalsYou can find out about the types of devices theyre using through Google Analytics. Social media can also be used to get contextual signals.
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06:15Building automation into sales intelligence to surpass competitionHaving sales intelligence from different sources in one tool makes research easier. You can set up lists, segments, and engage prospects with recent industry insights.
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06:58The importance of competitive intelligenceIt's crucial to know what your competitor's doing. And sites like Owler can be used to set up trigger alerts for product launches, development, and insights about prospect companies.
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08:49Tracking your competitorsOwler allows you to track important competitors via real time new updates and insights. These are sent via email or integrations into channels such as slack and Salesforce.
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09:33Where Owlers data is most effectiveProduct alerts, funding announcements, etc are needed to understand the competitive landscape of a business. Owler provides everything from firmographic data to trigger events.
Quotes
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"Our aim is to help you find your next qualified account, your next best customer. We make it easier because we have an abundance of data on our own platform." -Derrick Jenkins, Head of Marketing, Owler
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"With sales intelligence, its easier to get all the information at your fingertips to surpass your competition. Instead of having to research through a variety of different sources." -Derrick Jenkins, Head of Marketing, Owler
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"It's crucial to know what your competitor's doing. And understand that the competitive landscape is constantly changing, and that competitive graph is changing as well." -Derrick Jenkins, Head of Marketing, Owler
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"We allow you to track competitors that are important to you. We send you insights about those in real time. You can go to our platforms, set up trigger alerts based on 20 different events." -Derrick Jenkins, Head of Marketing, Owler
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"Product alerts, funding announcements, IPO rounds, management changes; all these things are quite crucial for an individual or market to understand the competitive landscape of their business." -Derrick Jenkins, Head of Marketing, Owler
- Part 1Supporting sales in the virtual age — Derrick Jenkins // Owler
- Part 2Personalizing B2B marketing in an evolving marketplace — Derrick Jenkins // Owler
- Part 3 Using sales intelligence to surpass competition — Derrick Jenkins // Owler
Up Next:
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Part 1Supporting sales in the virtual age — Derrick Jenkins // Owler
Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. When marketing and sales teams are aligned, sales knows exactly where a prospects is on their customer journey, and marketing is supporting sales to sales close the deal and be more effective at their jobs. But, this is only possible if sales and marketing teams are working towards the goal of increasing revenue. Today, Derrick talks about supporting sales in the virtual age.
Play Podcast -
Part 2Personalizing B2B marketing in an evolving marketplace — Derrick Jenkins // Owler
Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. There’s hardly ever just one stakeholder involved in a B2B purchasing decision. Rather than relying on traditional digital campaigns, marketers have started to use account-based marketing solutions to personalize marketing messages for all decision-makers within high-value accounts. Today, Derrick talks about personalizing B2B marketing in an evolving marketplace.
Play Podcast -
Part 3Using sales intelligence to surpass competition — Derrick Jenkins // Owler
Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. Your data is only as good as its expiration date and the case is no different for competitive intelligence. How will you be able to anticipate your competitor’s next move and the data you have on them is out of date? Today, Derrick talks about using sales intelligence to surpass the competition.
