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Kate Adams | Validity
Why Email at 10 am is bullsh*t — Kate Adams // Validity
Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. Research suggests that the best time for email marketing is 10 AM, but it's essential to consider your target audience's habits and schedule to determine the most effective time for them to receive your email. For instance, busy…
Play PodcastKate Adams | Validity
The Wild West of Email Marketing — Kate Adams // Validity
Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-person events, and in-store shopping were brought to a standstill, and marketers had to make up for that revenue shortfall with email marketing. However, just sending a million emails for the sake…
Play PodcastDerrick Jenkins | Owler
Using sales intelligence to surpass competition — Derrick Jenkins // Owler
Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. Your data is only as good as its expiration date and the case is no different for competitive intelligence. How will you be able to anticipate your competitor’s next move and the data you have on them is out of date?…
Play PodcastDerrick Jenkins | Owler
Personalizing B2B marketing in an evolving marketplace — Derrick Jenkins // Owler
Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. There’s hardly ever just one stakeholder involved in a B2B purchasing decision. Rather than relying on traditional digital campaigns, marketers have started to use account-based marketing solutions to personalize marketing messages for all decision-makers within high-value accounts. Today, Derrick talks about…
Play PodcastDerrick Jenkins | Owler
Supporting sales in the virtual age — Derrick Jenkins // Owler
Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. When marketing and sales teams are aligned, sales knows exactly where a prospects is on their customer journey, and marketing is supporting sales to sales close the deal and be more effective at their jobs. But, this is only possible if…
Play PodcastAbout Business Type: Data Provider, Marketing Analytics
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