SMB Acquisitions & Startup Horror Stories — Pedro Sanchez de Lozada // Canid

Quotes

• how do I find out whether people are gonna like my product? Well, how about you call them and ask them? Are you gonna like my product? " - Pedro"when you're thinking about approaching an SMB business, obviously, you can do some customer research a little bit easier, understand what's going to be a better fit for your market and kind of cut the line when it comes to product market fit. But when it comes to building awareness, there are some challenges there, because the markets that you're going to be reaching out are disaggregated.""that's almost like a rite of passage, you have to do it, it's really important. You have to be calling and emailing and running LinkedIn, or Facebook, by the way, in the healthcare space, LinkedIn campaigns work really well" - Pedro