Collaborating with creators for YouTube Growth — Adetutu Laditan // YouTube

Show Notes

• 02:27
  Collaborating with YouTube creators for marketing growth

  Creative collaborations allow brands to authentically connect with an audience, scale their messaging, and drive conversions. Choose creators with significant reach and credibility among your audience, and communicate campaign objectives and brand guidelines for successful collaborations.
• 04:57
  Evaluating creator credibility and engagement

  Using tools for sentiment analysis, you can check how well the creator resonates with their audience and the authenticity of their followers. Over time, evaluate community interactions, feedback, video engagement, and their other social platforms to determine a creator's influence.
• 06:58
  How to engage with creators for brand promotion and advertising

  Ensure the collaboration is a fit for yours and the creators brands. This enables creators to authentically integrate your products into their videos, showcasing the products attributes and driving conversion opportunities.
• 09:18
  Creator collaborations vs. YouTube advertising

  Creator collaborations leverage the trust and influence of recognizable creators within their communities, providing a less sales-oriented message. Then, brands can allocate marketing budgets to amplifying their creator content for broader reach and impact.
• 10:51
  Working with creators and promoting creator content

  Promote creator content through all the YouTube advertising features and consider the five second principle concerning YouTube ads. In collaborations, marketers should provide guidelines but allow creators creative freedom to maintain authenticity with their audience.