Repurposing text with audio — Tal Florentin // Summurai
- Part 1Podcast & Streaming Audio marketing — Tal Florentin // Summurai
- Part 2 Repurposing text with audio — Tal Florentin // Summurai
- Part 3Adding audio to your content — Tal Florentin // Summurai
Show Notes
-
02:33Repurposing text content with audioLook at your existing content. Whether its blogs, white papers, or ebooks, each of these can be turned into an audio format for people to consume on without stopping what theyre doing.
-
06:33How to identify your audio compatible content typesIdentify content you want to promote but people may be too busy to consume in video or text. From there, review the audio opportunities to determine the best audio format fit.
-
08:40Converting existing content to audio formats at scaleUse conversational text to make consumption easy for users. Work with professional narrators, use your own voice, or text to speech generators to scale efforts.
-
12:29The benefit of adding audio to your text contentContent that is short, relevant, and available in audio increases user engagement levels. Users can engage with your content at different parts of their journey and in their preferred format.
Quotes
-
"Turning your content into audio, and allowing it to enter the relevant timelines of your audience is the main type of thinking marketers should be doing." -Tal Florentin, Founder and CEO, Summurai
-
"My motivation around audio is to allow people to go. They don't need to stay because I have an audio version for them to be able to leave." -Tal Florentin, Founder and CEO, Summurai
-
"While human non-professional audio isnt always the highest quality, what we get is the highest authenticity. And, as human beings, we value authenticity." -Tal Florentin, Founder and CEO, Summurai
-
"If you have the content ready, turning it into audio will usually cost you up to 50% of the cost of creating the original textual version, sometimes even lower." -Tal Florentin, Founder and CEO, Summurai
-
"If your content is relevant, short, pushed, and available in audio, you're going to experience a very high engagement." -Tal Florentin, Founder and CEO, Summurai
- Part 1Podcast & Streaming Audio marketing — Tal Florentin // Summurai
- Part 2 Repurposing text with audio — Tal Florentin // Summurai
- Part 3Adding audio to your content — Tal Florentin // Summurai
Up Next:
-
Part 1Podcast & Streaming Audio marketing — Tal Florentin // Summurai
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Content consumption varies by the consumer and marketers should always account for this throughout the customer’s journey. While we’ve explored personalizing the user experience through video and text, audio’s potential still remains mostly untapped. Today, Tal talks about the podcast and streaming audio landscape.
Play Podcast -
Part 2Repurposing text with audio — Tal Florentin // Summurai
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. How many times have you discovered a great blog, promised you’d get back to it, but never did? If you had the ability to consume it in audio format during your workout, chances are you’d be more inclined to get back to it. Today, Tal talks about the process of repurposing text with audio.
-
Part 3Adding audio to your content — Tal Florentin // Summurai
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Podcasts episodes now show up in search results, and there are special filters for audio content. We could soon see an audio tab appear on Google’s search results, and a new playing field for SEO. Today, Tal talks about the ways that you can add audio into your content.
Play Podcast
