Podcast & Streaming Audio marketing — Tal Florentin // Summurai
- Part 1 Podcast & Streaming Audio marketing — Tal Florentin // Summurai
- Part 2Repurposing text with audio — Tal Florentin // Summurai
- Part 3Adding audio to your content — Tal Florentin // Summurai
Show Notes
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01:52Whats happening in the audio landscapeWeve been through most of the options around text and video. But, weve just started to figure out the potential of audio, with podcasts currently leading the charge.
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06:23YouTube Premium and audio servicesThough Youtube is commonly associated with video, their premium services are audio. Instead of having to remain on the screen, the user can consume the videos while doing other activities.
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07:31Different formats of audio that are important for marketers to graspThe benefit of audio is that its fit for consumption on the go. Beyond podcasts, any other consumable content formats like reports or ebooks would be ideal for audio conversion.
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08:32How audio can be beneficial in customer journeysBreak existing long-form content down into shorter versions for each stage of the funnel. Users are able to consume it no matter where they are in their journey.
Quotes
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"Audio opens the door to get to know more while doing something else. And I think this behavioral benefit is going to become a dramatic thing." -Tal Florentin, Founder and CEO, Summurai
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"Talking about the benefits of audio six years ago was hard. Now, everybody turns the word audio to podcasts. But, we're just getting to know a huge playground with millions of audio opportunities." -Tal Florentin, Founder and CEO, Summurai
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"The premium services of YouTube are audio services. They understood that their formula had to evolve towards becoming available and not require you to invest your 100% attention." -Tal Florentin, Founder and CEO, Summurai
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"We will figure out that the benefit of audio is that we can consume it on the go. And it would be relevant to take any other content that you may want to consume and turn it into that." -Tal Florentin, Founder and CEO, Summurai
- Part 1 Podcast & Streaming Audio marketing — Tal Florentin // Summurai
- Part 2Repurposing text with audio — Tal Florentin // Summurai
- Part 3Adding audio to your content — Tal Florentin // Summurai
Up Next:
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Part 1Podcast & Streaming Audio marketing — Tal Florentin // Summurai
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Content consumption varies by the consumer and marketers should always account for this throughout the customer’s journey. While we’ve explored personalizing the user experience through video and text, audio’s potential still remains mostly untapped. Today, Tal talks about the podcast and streaming audio landscape.
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Part 2Repurposing text with audio — Tal Florentin // Summurai
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. How many times have you discovered a great blog, promised you’d get back to it, but never did? If you had the ability to consume it in audio format during your workout, chances are you’d be more inclined to get back to it. Today, Tal talks about the process of repurposing text with audio.
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Part 3Adding audio to your content — Tal Florentin // Summurai
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Podcasts episodes now show up in search results, and there are special filters for audio content. We could soon see an audio tab appear on Google’s search results, and a new playing field for SEO. Today, Tal talks about the ways that you can add audio into your content.
Play Podcast
