Landscape of PR Tech
- Part 1PR’s Role in Marketing
- Part 2 Landscape of PR Tech
Show Notes
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02:14Building Relationships and Media Monitoringagrees with the linear approach but notes that PR activities can interject at different points based on the organization's size and needs.
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09:22Measuring the Impact of PRemphasizes the importance of tracking engagement with prospects and the impact of earned media on sales conversations.
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12:10Challenges and Belief in PRhighlights the challenge of measuring PR's impact due to the long time frame and the need for belief in its effectiveness.
Quotes
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"Press releases can be the genesis for the other opportunities within PR. They're not the means to an end themselves. They should be the start of something bigger." - Jerry Touslee
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"There's huge improvements that can be made in PR analytics with the power of AI. No one knows exactly what they are. Yet. There's different things that are coming to life right now" - Jerry Touslee
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"Have a consistent program, have those channels that we talked about have the technology to be able to place, distribute, track, monitor and analyze, and it will pay off. So look at it as a lot of short term work for long term benefit." - Jerry Touslee
Episode Chapters
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01:46Talk Nerdy Too Me -- PR tech landscapeDiscussion about the various tools and platforms in the PR tech stack including media monitoring and relationship building with journalists.
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04:49Talk Nerdy Too Me -- Media monitoring and analyticsInsights into media monitoring with an emphasis on tools like Meltwater and Critical Mention, and building relationships using Muckrack.
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06:03Crystal Ball -- Future of AI in PR techSpeculation on how AI could revolutionize PR, especially in generative content, research, and analytics.
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07:58Talk Nerdy Too Me -- AI integration in PR and demand genConsiderations on how AI can link PR activities to demand generation metrics and improve accuracy in analytics.
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10:34The Secret Sauce -- Measuring PR impactExploration of different metrics and methods for effectively evaluating the impact of a PR campaign.
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13:34The Secret Sauce -- Importance of belief in PREmphasizing the necessity of commitment and patience in PR efforts, particularly for long-term benefits and consistent visibility.
- Part 1PR’s Role in Marketing
- Part 2 Landscape of PR Tech
Up Next:
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Part 1PR’s Role in Marketing
Jerry Touslee, head of marketing at BusinessWire, delves into the evolving role of PR in modern marketing. Discover how integrating a human touch and collaborative efforts is key to developing trust and extending brand reach. Touslee also shares strategies for leveraging earned media and aligning PR with other marketing tactics for amplified results.
Play Podcast -
Part 2Landscape of PR Tech
Jerry Touslee, Head of Marketing at BusinessWire, delves into the critical role of PR in today's marketing landscape. Discover the essential components of a PR tech stack, from media monitoring and relationship-building to strategic news distribution. Learn how AI is poised to revolutionize PR analytics and bridge the gap between PR and demand generation metrics. Additionally, gain insights into measuring PR's long-term impact on your marketing efforts.
