PR’s Role in Marketing (copy)
Jerry Touslee, head of marketing at BusinessWire, delves into the evolving role of PR in modern marketing. Discover how integrating a human touch and collaborative efforts is key to developing trust and extending brand reach. Touslee also shares strategies for leveraging earned media and aligning PR with other marketing tactics for amplified results.
- Part 1 PR’s Role in Marketing (copy)
Episode Chapters
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01:27Elevator PitchBusiness Wire introductionBusiness Wire is introduced as a leader in press release distribution, providing secure and accurate distribution of market-moving news.
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02:43What's the Word?PR's role in marketingPR is described with the word "human," emphasizing the importance of making marketing feel personalized and genuine.
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04:10What's the Word?Credibility in PRThere's a discussion on balancing human touch and credibility, highlighting the importance of being featured in reputable publications.
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06:09What's the Word?Other relevant wordsCollaborative is introduced as another key word, emphasizing the importance of cooperation in creating effective PR.
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07:38Marketing MythbustersPR only for branding?The myth that PR is only for branding is debunked, explaining that PR also builds trust and credibility, and supports deeper narratives.
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09:48Role PlayPR's role in large companiesRole-playing as a Fortune 500 marketer, the discussion focuses on PR's role in extending brand footprint and earning media.
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12:25Role PlayPR's role in mid-market companiesWhen considering mid-market companies, the relevance of PR is emphasized, mentioning the targeting of specific, relevant media.
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14:11Role PlayIntegrating PR with other marketingStrategies are discussed for integrating PR with other marketing channels to reinforce the brand narrative across different formats.
Up Next:
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Part 1PR’s Role in Marketing (copy)
Jerry Touslee, head of marketing at BusinessWire, delves into the evolving role of PR in modern marketing. Discover how integrating a human touch and collaborative efforts is key to developing trust and extending brand reach. Touslee also shares strategies for leveraging earned media and aligning PR with other marketing tactics for amplified results.
