Product launch prep for D2C brands — Sierra Tishgart // Great Jones
Sierra Tishgart
Great Jones
- Part 1 Product launch prep for D2C brands — Sierra Tishgart // Great Jones
- Part 2Keeping your post product-launch momentum — Sierra Tishgart // Great Jones
Show Notes
Quotes
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I worked as a journalist prior to starting Great Jones. I went to journalism school and I thought that would be my career path.” - Sierra“I was surprised that no one has taken a modern approach to cookware space.” - Sierra“We see our products as an upgrade. We see this as high-quality cookware that will last you for many decades.” - Sierra“We consider cookware as the public part of your home.” - Sierra“Most of our traffic comes from Instagram. Our audience is millennials.” - Sierra“Holidays are a huge shopping time for all categories, especially for kitchenware and cookware.” - Sierra“We had a series of events which were tied into influencers.” - Sierra“We also had press days with demos with some professional cooks.” - Sierra“Storytelling was embedded in our platforms.” - Sierra
- Part 1 Product launch prep for D2C brands — Sierra Tishgart // Great Jones
- Part 2Keeping your post product-launch momentum — Sierra Tishgart // Great Jones
Up Next:
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Part 1Product launch prep for D2C brands — Sierra Tishgart // Great Jones
Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries substance with style by equipping, encouraging, and inspiring people to cook more frequently. In part 1 of our conversation, Sierra is going to talk to us about how e-commerce brands should prepare for their product launches.
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Part 2Keeping your post product-launch momentum — Sierra Tishgart // Great Jones
Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries substance with style by equipping, encouraging, and inspiring people to cook more frequently. In part 2 of our conversation, we're going to talk about how you can keep your post-launch momentum going.
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