Prioritization for startups marketers — Melissa Kwan // eWebinar

Show Notes

• 03:29
  Prioritizing startup marketing efforts

  Startups are advised to exhaust all of their free marketing channels first before investing in paid marketing. Launch on platforms like Product Hunt and leverage creative channels like answering questions on Quora where there is a lot of traffic.
• 04:25
  Understanding your target market for effective marketing prioritization

  Before investing time and resources in marketing channels, startups must prioritize understanding their target market and product-market fit. This approach is crucial to avoid wasting resources and promote their product to the right audience.
• 07:41
  Finding effective marketing channels based on target audience research

  Upon completion of your target market research, the next step is to identify the marketing channels where the target audience is most active. Once these channels have been identified, execute the marketing plan on those channels.
• 12:01
  How to prioritize marketing channels as a startup

  To effectively prioritize marketing channels, evaluate them based on the highest ROI achievable in the shortest amount of time. The next step is to consider the reach of each channel to identify the ones that give the farthest reach while also being within your capacity to execute.
• 14:44
  Staying focused on your marketing strategy as a startup founder

  It's crucial for startup founders to focus on what they know works and has impact, rather than getting distracted by someone else's idea of what might be successful. Avoid following every marketing trend and abandoning effective strategies for new, untested ones.
• 17:02
  Factors that influenced eWebinar's marketing strategy

  The realization that eWebinar's price point made it unsuitable for a sales lead approach led to a shift in the company's marketing strategy. As a result, Melissa was forced to adopt a marketing lead, customer lead, and product lead strategy.