Pillars of affiliate marketing

Show Notes

• 02:32
  How affiliate marketing has changed over time

  There used to be a negative connotation surrounding affiliate marketing. However, as time has progressed, its become a favorite channel of many companies.
• 03:35
  Factors that have improved affiliate marketing

  A lot of new companies have emerged, created better products, and provide better protection for clients. Also, tracking attribution has improved and cookieless tracking is making cookie stuffing obsolete.
• 04:50
  The first pillar of affiliate marketing

  The first step is to audit your program to determine where you need to diversify your portfolio. That process can also help you figure out if affiliate marketing is the right fit for your company.
• 05:28
  Differences between an affiliate program and a partnership program

  Affiliate programs track strictly through links, websites, and driven traffic. Partnerships are warm handoffs to other companies and introductions and are tracked via handshakes.
• 06:03
  Optimizing other channels before investing in the affiliate channel

  Good affiliates can recognize whether a product is ideal for them to promote or not. And, theyll want to see that your website is converting. Its essential to maximize the value of your existing traffic before optimizing the affiliate channel.
• 06:36
  Restructuring an affiliate program

  This enables you to identify other websites and diversification you can have within the affiliate program. So, this could include diversifying into content, influencers, and getting top-of-the-funnel affiliates into the program.
• 07:38
  Optimizing your welcome sequence

  When youve taken on a new partner, its best to give them all the assets they need for success. So, your welcome sequence should provide them with all they need to hit the ground running.
• 08:36
  Maintaining relationships with affiliates

  Focus on the top 10 affiliates driving the most traffic. Then, look at what you can do to help improve the conversion rate of the traffic they're sending to you.
• 09:36
  Dedication to the affiliate program

  Whether it be an agency or someone in-house, someone must be tasked with maintaining the relationships with affiliates. This person should be actively recruiting new partners for the program to grow.
• 10:14
  Recruitment and growth

  Research keywords that are relevant to your niche and identify the biggest players. Then, engage with them to join your program in order to drive traffic to your site rather than your competitors.
• 11:04
  Getting help to scale an affiliate program

  Whether its a consultant or someone with many years of experience, its crucial to put someone in charge that will provide a good game plan for the future. The individual should be versed in diversifying a program and recruiting affiliates.