Michael Lukich — Career Day
- B2B
- The podcast episode can be classified as MarTech.
- Marketing Consultancy
- The podcast episode can be classified as "MarTech Implementation, Integration, & Optimization."
Michael Lukich
Booz Allen Hamilton
Michael is the Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, which is a management technology and engineering consulting firm that provides services to leading Fortune 500 companies, governments, and large nonprofits. Prior to his role at Booz, Michael worked with consumer brands including GE, Marriott, and Total Wine.
- Part 1 Michael Lukich — Career Day
Show Notes
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Getting Into The Marketing(3:27)I worked a lot with the end users, which happened to be marketers, and Ive found the field fascinating. That's why I've decided to go back to school and do an MBA with the focus on analytics and marketing.
- Part 1 Michael Lukich — Career Day
Michael Lukich
Booz Allen Hamilton
Michael is the Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, which is a management technology and engineering consulting firm that provides services to leading Fortune 500 companies, governments, and large nonprofits. Prior to his role at Booz, Michael worked with consumer brands including GE, Marriott, and Total Wine.
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Part 1Michael Lukich — Career Day
Sponsored By Knit. Click to get your free consultation today. Welcome to Career Day on the MarTech Podcast. Today we're going to learn about the journey of a great marketer who started his career as an engineer. Joining us today is Michael Lukich, who recently took a role as Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, which is a management technology and engineering consulting firm that provides services to leading fortune 500 companies, governments, and large nonprofits. Prior to his role at Booz, Michael worked with consumer brands including GE, Marriott, and Total Wine. He is also an adjunct professor of Digital Analytic Measurement at Georgetown.
