MarTech Strategy in a nutshell — Nii Ahene // Tinuiti
- Part 1 MarTech Strategy in a nutshell — Nii Ahene // Tinuiti
- Part 2M&A as a marketing strategy — — Nii Ahene // Tinuiti
Show Notes
Quotes
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"Oftentimes, we're going to see 20% of customers are responsible for 80% of revenue. What are you doing to grow that pie? Companies with the right technology in place will be able to tell you that almost instantaneously." - Nii Ahene
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"Having the right tech in place, whether its a data warehouse or CDP, is critical for identifying your most valuable customers and driving more customers into loyalty cohorts over timeloyalty over time." - Nii Ahene
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"Whether its a composable CDP or a data warehouse, it's about your ability to use and interpret that data and make intelligent marketing decisions to increase purchase value, purchase frequency and loyalty cohorts." - Nii Ahene
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"Unlike 15 plus years ago when I started my career, martech cannot be an afterthought because of the changes brought by iOS 14.5 ATT and the focus on privacy." - Nii Ahene
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"I think over the next three to five years, we're going to see a shift of marketers looking at econometric MMM lift models as opposed to MTA models." - Nii Ahene
- Part 1 MarTech Strategy in a nutshell — Nii Ahene // Tinuiti
- Part 2M&A as a marketing strategy — — Nii Ahene // Tinuiti
Up Next:
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Part 1MarTech Strategy in a nutshell — Nii Ahene // Tinuiti
Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the broader push for user privacy has disrupted the conventional means of understanding the effectiveness of marketing efforts. As advertising partners lose access to certain user data due to privacy measures, marketers are left with a critical challenge: to understand true incrementality and the actual value of their investments. Today, Nii discusses martech strategy in a nutshell.
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Part 2M&A as a marketing strategy — — Nii Ahene // Tinuiti
Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&A as a marketing strategy lies in its ability to amplify brand stories, strengthen customer connections, and drive meaningful business growth.Today, Nii discusses M&A as a marketing strategy
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