M&A as a marketing strategy — — Nii Ahene // Tinuiti
- Part 1MarTech Strategy in a nutshell — Nii Ahene // Tinuiti
- Part 2 M&A as a marketing strategy — — Nii Ahene // Tinuiti
Show Notes
Quotes
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- Part 1MarTech Strategy in a nutshell — Nii Ahene // Tinuiti
- Part 2 M&A as a marketing strategy — — Nii Ahene // Tinuiti
Up Next:
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Part 1MarTech Strategy in a nutshell — Nii Ahene // Tinuiti
Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the broader push for user privacy has disrupted the conventional means of understanding the effectiveness of marketing efforts. As advertising partners lose access to certain user data due to privacy measures, marketers are left with a critical challenge: to understand true incrementality and the actual value of their investments. Today, Nii discusses martech strategy in a nutshell.
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Part 2M&A as a marketing strategy — — Nii Ahene // Tinuiti
Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&A as a marketing strategy lies in its ability to amplify brand stories, strengthen customer connections, and drive meaningful business growth.Today, Nii discusses M&A as a marketing strategy
