Building recurring sponsorship revenue — Benjamin Shapiro & Todd Hines // I Hear Everything

Show Notes

• 02:28
  I Hear Everythings sponsorship programs

  Initially, the sponsorship programs started $10,000 to $20,000 ad campaigns that were managed for over a quarter. over the course of one quarter. This year, they switched to a model where ads are dynamically inserted within their episodes.
• 03:20
  The three tiers of sponsorship

  The three tiers of sponsorship are, awareness builder sponsorship, thought leadership sponsorship, and the top tier, demand generation sponsorship. Demand generation sponsorship provides the most value to clients as it includes attribution and conversion optimization.
• 04:30
  Reasons for moving to a recurring sponsorship model

  It was becoming challenging to manage ad hoc sponsorships for each client. But, by standardizing the sponsorships, they could build repeatable processes and employ a consistent approach to sponsorships.
• 07:56
  The main benefit of moving to a recurring sponsorship model

  By focusing on what they do well and standardizing the process, sponsorship became less time-consuming and replicable. Moreover, by becoming more standardized and automated, they became a technology company and raised the value of the business.
• 10:06
  Sponsorship as a service and plans for the future

  I Hear Everything has plans to scale the sponsorship model and offer it as a third business line to clients. So, in 2023 and onwards, the plan is to offer the recurring revenue model to other podcasters who need help with podcast growth and monetization.