MarTech Podcast 2022 in review — Benjamin Shapiro & Todd Hines // I Hear Everything

Show Notes

• 02:59
  Notable accomplishments for the MarTech podcast in 2022

  The company was rebranded to I Hear Everything in order to offer content as a service. Additionally, a new sponsorship model was launched, a new content-as-a-service client was signed on, and the goal for revenue was hit this year.
• 05:30
  How content operations have improved as the organization grows

  The team has grown and processes around guest communications continue to be automated. Now, guest emails have some cross-functionality wherein they communicate options for paid promotion and ways to boost content.
• 07:40
  The challenges associated with producing four different podcasts

  Theres a challenge in terms of managing the volume because there are a lot of touchpoints for every episode thats created. However, automation and Monday.com help to streamline those processes across the four podcasts and make them less overwhelming.
• 08:50
  The stages of podcast production

  From the time an application is received, there are 22 possible stages to go through before publishing. In cases where theres no interest in sponsorship, the process involves 15 to 20 steps before publishing.
• 09:31
  The volume of communication the MarTech podcast handles to coordinate podcasts

  For any given podcast, 15 emails on average are sent and 20 episodes are done per week. So it takes 300 emails to coordinate podcasts each week and to ensure everybody understands what's happening with their content.
• 10:49
  The growth of the MarTech podcast

  The MarTech podcast started as an experiment in March 2018 with Benjamin recording and editing on his own. Now, the business has grown to four different podcasts and helps other brands with podcast growth and monetization services.