Manufacturing Industry Strategies & Channel Mix — Jeff White // Kula Partners
Jeff White
Kula Partners
- Part 1Marketing Landscape for the Manufacturing Industry — Jeff White // Kula Partners
- Part 2 Manufacturing Industry Strategies & Channel Mix — Jeff White // Kula Partners
Show Notes
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The Channel Mix for Manufacturing Companies (02:01)The tools are the same but how they get used is a little bit different compared to large SaaS companies for example.
- Part 1Marketing Landscape for the Manufacturing Industry — Jeff White // Kula Partners
- Part 2 Manufacturing Industry Strategies & Channel Mix — Jeff White // Kula Partners
Up Next:
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Part 1Marketing Landscape for the Manufacturing Industry — Jeff White // Kula Partners
Today we discuss the marketing landscape in manufacturing and how you can optimize your marketing for growth in the manufacturing industry. Joining us is Jeff White, Co-founder and Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 1 of our conversation, Jeff is going to tell us about some of the specific challenges and target segments he sees in the manufacturing industry.
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Part 2Manufacturing Industry Strategies & Channel Mix — Jeff White // Kula Partners
Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again is Jeff White, who is a Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 2 of our conversation, Jeff is going to tell us about the channel mix he applies when marketing for manufacturing companies.
