Trend or Trash: Is a focus on Zero-party data worth pursuing?
- Part 1Is Product, Sales, or Marketing- led Growth right for you?
- Part 2Buy or Sell: Is personalization the future of marketing?
- Part 3 Trend or Trash: Is a focus on Zero-party data worth pursuing?
Show Notes
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00:30Exploring the effectiveness of zeroDiscussion on whether focusing on zero-party data is a valuable strategy for businesses in the current marketing landscape.
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02:15Leveraging customer data for personalized marketing.Insights on utilizing customer data to enhance personalized marketing strategies and improve customer engagement.
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04:45Implementing data privacy measures in marketing practices.Considerations and strategies for maintaining data privacy while utilizing customer data for marketing purposes.
Quotes
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"Most companies, their marketing departments need to be media departments." (Rob Freedman)
Episode Chapters
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01:45: Trend or Trash -- Move to zero party datanZero party data is valuable because it is data freely given by customers, thus avoiding privacy compliance issues and ensuring ownership of the information.nn02:12: Lightning Round -- Content-led marketing nMarketing strategies should focus on building audiences through owned content like newsletters and podcasts, rather than relying heavily on advertising to attract customers.
- Part 1Is Product, Sales, or Marketing- led Growth right for you?
- Part 2Buy or Sell: Is personalization the future of marketing?
- Part 3 Trend or Trash: Is a focus on Zero-party data worth pursuing?
Up Next:
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Part 1Is Product, Sales, or Marketing- led Growth right for you?
Rob Freeman, VP of Marketing at EZO, delves into the nuances of various growth strategies, including product-led, marketing-led, and sales-led growth. He shares insights on how to determine the right growth model for your company by considering factors like product complexity, sales cycle length, and customer needs. Discover practical examples and strategies to help align your growth approach with your business's unique offerings.
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Part 2Buy or Sell: Is personalization the future of marketing?
Rob Freeman, VP of Marketing at EZO, delves into the debate of product sales versus marketing-led growth. He shares insightful perspectives on the future of marketing, emphasizing the pivotal role of personalization driven by artificial intelligence. Rob and the conversation explore the importance of due diligence to avoid pitfalls in AI utilization.
Play Podcast -
Part 3Trend or Trash: Is a focus on Zero-party data worth pursuing?
Rob Freedman, VP of Marketing at EZO, delves into the debate between product-led and marketing-led growth strategies. He also evaluates the merits of adopting zero party data in marketing, emphasizing the importance of owning data in an era of increasing privacy regulations. Tune in for insights on transforming your marketing department into a media powerhouse and the benefits of content-led marketing over traditional advertising.
