Rob Freedman | EZO

Trend or Trash: Is a focus on Zero-party data worth pursuing?

Rob Freedman, VP of Marketing at EZO, delves into the debate between product-led and marketing-led growth strategies. He also evaluates the merits of adopting zero party data in marketing, emphasizing the importance of owning data in an era of increasing privacy regulations. Tune in for insights on transforming your marketing department into a media powerhouse…