Toss Up: AI-driven Analytics or Traditional Market Research?
- Part 1Is Product, Sales, or Marketing- led Growth right for you?
- Part 2Buy or Sell: Is personalization the future of marketing?
- Part 3Trend or Trash: Is a focus on Zero-party data worth pursuing?
- Part 4Double Down or Diversify: Content marketing vs channel expansion?
- Part 5 Toss Up: AI-driven Analytics or Traditional Market Research?
Show Notes
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00:30AI driven Analytics vs Traditional Market ResearchDiscussion on the benefits and drawbacks of using AI-driven analytics compared to traditional market research methods in marketing strategies.
Quotes
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"despite the hallucinations that we spoke about earlier, AI is tremendous at parsing data and finding patterns and helping you sift out the signal from the noise there." - Rob Freedman
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"AI does put a lot of emphasis on the science part and not doing the market research or not doing too much of the forward looking is a disservice to the art part. And you need both." - Rob Freedman
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"don't be afraid to blend. Many companies use a hybrid approach. There's nothing wrong with that." - Rob Freedman
Episode Chapters
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01:43Toss UpAI driven analyticsChoosing AI driven analytics leverages data parsing and pattern finding, providing a force multiplier as companies run leaner and scale faster.
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02:41Game PlanCombining research methods Effective marketing requires a blend of traditional market research to understand customer needs and AI analytics to analyze past results and predict trends.
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03:22Talk Nerdy To MeSynthetic data usageSynthetic data, built on large language models, can predict the effectiveness of survey questions, offering a hybrid approach to market research validation before deployment.
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04:21The Secret SauceHybrid approach benefitsCombining traditional and AI-driven methods creates a balanced marketing strategy, enhancing the journey for buyers and making the company more adaptive and efficient.
- Part 1Is Product, Sales, or Marketing- led Growth right for you?
- Part 2Buy or Sell: Is personalization the future of marketing?
- Part 3Trend or Trash: Is a focus on Zero-party data worth pursuing?
- Part 4Double Down or Diversify: Content marketing vs channel expansion?
- Part 5 Toss Up: AI-driven Analytics or Traditional Market Research?
Up Next:
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Part 1Is Product, Sales, or Marketing- led Growth right for you?
Rob Freeman, VP of Marketing at EZO, delves into the nuances of various growth strategies, including product-led, marketing-led, and sales-led growth. He shares insights on how to determine the right growth model for your company by considering factors like product complexity, sales cycle length, and customer needs. Discover practical examples and strategies to help align your growth approach with your business's unique offerings.
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Part 2Buy or Sell: Is personalization the future of marketing?
Rob Freeman, VP of Marketing at EZO, delves into the debate of product sales versus marketing-led growth. He shares insightful perspectives on the future of marketing, emphasizing the pivotal role of personalization driven by artificial intelligence. Rob and the conversation explore the importance of due diligence to avoid pitfalls in AI utilization.
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Part 3Trend or Trash: Is a focus on Zero-party data worth pursuing?
Rob Freedman, VP of Marketing at EZO, delves into the debate between product-led and marketing-led growth strategies. He also evaluates the merits of adopting zero party data in marketing, emphasizing the importance of owning data in an era of increasing privacy regulations. Tune in for insights on transforming your marketing department into a media powerhouse and the benefits of content-led marketing over traditional advertising.
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Part 4Double Down or Diversify: Content marketing vs channel expansion?
Rob Freedman, VP of Marketing at EZO, dives into the debate between product-led and marketing-led growth strategies. Exploring whether to double down on content marketing or diversify into emerging platforms, Rob shares his perspective on navigating uncertain digital landscapes. Discover actionable insights on how to balance quality content creation with effective distribution across various channels.
Play Podcast -
Part 5Toss Up: AI-driven Analytics or Traditional Market Research?
Rob Freedman, VP of Marketing at EZO, dives into the debate between AI-driven analytics and traditional marketing research, sharing insights on when to use each approach. Discover how blending the two methods can harness both the art and science of marketing, ensuring a powerful and efficient strategy. Freedman also discusses the innovative concept of synthetic data to validate survey questions, offering practical advice for enhancing market research.
