The Future of Content Marketing — Arti Sharma // Measure Marketing Results Inc
- B2B
- SEO, Content Marketing, CRM, SEM, Organic Growth, Marketing Operations
- Marketing Agency, eCommerce
- Marketing Strategy, Entrepreneurship, Marketing Team
Arti Sharma
Measure Marketing Results Inc
- Part 1Inbound Marketing Approach to Lead Gen — Arti Sharma // Measure Marketing Results Inc
- Part 2 The Future of Content Marketing — Arti Sharma // Measure Marketing Results Inc
- Part 3Branding Beyond your Logo — Arti Sharma // Measure Marketing Results Inc
Show Notes
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02:17The state of content marketing todayBlog posts written solely for search engine optimization will not drive conversions. Ideally, you want to create long-form copy that adds value, encourages readers to stay on your site longer, and establishes you as a thought leader in your space.
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04:12NonPodcasts and video content have become extremely useful tools for organizations to impact their customers and prospects. Moreover, as consumption patterns have shifted towards videos, more B2B marketing agencies are turning to TikTok.
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06:42Content strategy and planningYour content strategy should include your channels, content topics, and your content syndication plan. Additionally, it should include content measurement in terms of identifying top-performing blogs and figuring out ways to utilize them year after year.
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10:07Using marketing technology for an omnichannel approach to content marketingYour marketing toolkit must enable you to integrate data from multiple channels to get a holistic view of your audience. It should enable you to determine where they are in the buying cycle and what kind of content needs to be served to them.
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11:08A single source of truth to understand the value of your content marketing effortsArtificial intelligence will allow us to evaluate all of our content channels. And, integration with tools like HubSpot and Salesforce Marketing Cloud, will allow marketers to capture all the important data points.
Quotes
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"Blog posts are not dead. But, blog posts written just for search engine optimization are not going to drive conversions, and it's a waste of your time and energy." -Arti Sharma, Founder, Measure Marketing
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"Writing 500-word blog posts with a bunch of keywords and headlines; yeah, it may show up on search engines, but it wont last there. From a conversion standpoint, people are going to bounce off." -Arti Sharma, Founder, Measure Marketing
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"Repurposing content is an area that not many companies are utilizing. You could take your long-form content and turn that into multiple tweets or multiple audiograms." -Arti Sharma, Founder, Measure Marketing
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"People post a lot of blogs, but how many companies measure the impact of the blogs and say, these are the top performing blogs that we've got, and how do we utilize them year over year?" -Arti Sharma, Founder, Measure Marketing
- Part 1Inbound Marketing Approach to Lead Gen — Arti Sharma // Measure Marketing Results Inc
- Part 2 The Future of Content Marketing — Arti Sharma // Measure Marketing Results Inc
- Part 3Branding Beyond your Logo — Arti Sharma // Measure Marketing Results Inc
Up Next:
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Part 1Inbound Marketing Approach to Lead Gen — Arti Sharma // Measure Marketing Results Inc
Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Content marketing plays a crucial role in inbound marketing strategies, but it isn’t enough to build any type of content and publish it. You must consistently be building high-quality content and, in order to do that, you must understand who your customers are and how they want to consume content at each stage of the buying journey. Today, Arti discusses inbound marketing's approach to lead generation.
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Part 2The Future of Content Marketing — Arti Sharma // Measure Marketing Results Inc
Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Contrary to popular belief, blog posts are not dead. Blog posts written just for the purpose of search optimization are dead and they’re certainly not going to drive audience engagement or conversions. Today, Arti discusses the future of content marketing.
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Part 3Branding Beyond your Logo — Arti Sharma // Measure Marketing Results Inc
Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Modern marketing is really a mix of art and science. It has to go beyond just a logo and color palette. In order to capture your target audience’s attention and convert it into revenue, your brand must establish an emotional connection with customers. Today, Arti discusses branding beyond your logo.
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