Branding Beyond your Logo — Arti Sharma // Measure Marketing Results Inc
- B2B
- SEO, Content Marketing, CRM, SEM, Organic Growth, Marketing Operations
- Marketing Agency, eCommerce
- Marketing Strategy, Entrepreneurship, Marketing Team
Arti Sharma
Measure Marketing Results Inc
- Part 1Inbound Marketing Approach to Lead Gen — Arti Sharma // Measure Marketing Results Inc
- Part 2The Future of Content Marketing — Arti Sharma // Measure Marketing Results Inc
- Part 3 Branding Beyond your Logo — Arti Sharma // Measure Marketing Results Inc
Show Notes
-
02:29Brand building in the modern eraWhile your logo and color palette are important in todays marketing landscape, personal branding is becoming more critical for brand representation. So, beyond the logo and color palette, brand building is about emotion.
-
03:43Brand building and audience relationshipsWhen building your brand, you must define your companys mission, vision, and core values. The aim is to build relationships with your audiences by helping them develop an emotional connection to the brand and creating experiences through the companys actions.
-
06:16Connecting your companys purpose to your ideal customersIts essential to identify your ideal customers, what they relate to, and where they are. But its just as important to stand firm on why your company exists and find customers who relate to your purpose and the ways the company shows up.
-
07:34Getting organizational buyEstablishing the core values, mission, and vision of a company should be a collaborative exercise between leadership and other teams. This process facilitates more buy-in from sales, marketing, and service delivery teams to create the experience for customers.
-
09:14Evaluating whether you're doing branding successfullyLook at the growth of your social media following and your newsletter subscribers, open rates, etc. Also, look at your web traffic to determine whether your storytelling is reaching your target audiences.
Quotes
-
"In this era of modern marketing where brands are much more than their logos, you'd better believe that personal brand is becoming more critical for people who are representing their brands." -Arti Sharma, Founder, Measure Marketing
-
"This modern marketer's era is about relationships. You need that audience engagement. But, I think you also need audience relationships." -Arti Sharma, Founder, Measure Marketing
-
"Brand is beyond the logo. It's beyond your content messaging. It is the experience that you create on a daily basis in your actions as a company and as a team." -Arti Sharma, Founder, Measure Marketing
-
"There's merit to identifying your ideal customers, what they relate to, and where they are. But, also holding your own truth and saying, this is our why. Now, who relates to our purpose and how we show up?" -Arti Sharma, Founder, Measure Marketing
-
"Marketing teams need to be talking about how much viral impact theyve been able to create as a result of their brand stories and micro moments theyve created through their content." -Arti Sharma, Founder, Measure Marketing
-
"There's merit to identifying your ideal customers, what they relate to, and where they are. But, also holding your own truth and saying, this is our why. Now, who relates to our purpose and how we show up?" -Arti Sharma, Founder, Measure Marketing
-
"There's merit to identifying your ideal customers, what they relate to, and where they are. But, also holding your own truth and saying, this is our why. Now, who relates to our purpose and how we show up?" -Arti Sharma, Founder, Measure Marketing
-
"There's merit to identifying your ideal customers, what they relate to, and where they are. But, also holding your own truth and saying, this is our why. Now, who relates to our purpose and how we show up?" -Arti Sharma, Founder, Measure Marketing
- Part 1Inbound Marketing Approach to Lead Gen — Arti Sharma // Measure Marketing Results Inc
- Part 2The Future of Content Marketing — Arti Sharma // Measure Marketing Results Inc
- Part 3 Branding Beyond your Logo — Arti Sharma // Measure Marketing Results Inc
Up Next:
-
Part 1Inbound Marketing Approach to Lead Gen — Arti Sharma // Measure Marketing Results Inc
Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Content marketing plays a crucial role in inbound marketing strategies, but it isn’t enough to build any type of content and publish it. You must consistently be building high-quality content and, in order to do that, you must understand who your customers are and how they want to consume content at each stage of the buying journey. Today, Arti discusses inbound marketing's approach to lead generation.
Play Podcast -
Part 2The Future of Content Marketing — Arti Sharma // Measure Marketing Results Inc
Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Contrary to popular belief, blog posts are not dead. Blog posts written just for the purpose of search optimization are dead and they’re certainly not going to drive audience engagement or conversions. Today, Arti discusses the future of content marketing.
Play Podcast -
Part 3Branding Beyond your Logo — Arti Sharma // Measure Marketing Results Inc
Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Modern marketing is really a mix of art and science. It has to go beyond just a logo and color palette. In order to capture your target audience’s attention and convert it into revenue, your brand must establish an emotional connection with customers. Today, Arti discusses branding beyond your logo.
