Influencer marketing launch & campaign evaluation tactics — Yuval Ben-Itzhak // Socialbakers

Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels. In part 2 of our conversation, we're going to talk about how to effectively launch and evaluate your influencer marketing campaigns.
About the speaker

Yuval Ben-Itzhak

Socialbakers

 - Socialbakers

Yuval is the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels.

Show Notes

Quotes

  • “Try to build a funnel. Many brands start with 50-80 influencers in the funnel and they track their performance over time.” - Yuval“You should ask for performance insights from the influencers. If they are credible, they will share that information with you.” - Yuval“Brands should give influencers the freedom to operate. Give them the freedom and they will deliver the performance you have seen on their profile.” - Yuval“In order to evaluate success, you need to set goals.” - Yuval“Start with Socialbakers because our tool can help you identify your audience and what type of influencers you want to reach.” - Yuval

About the speaker

Yuval Ben-Itzhak

Socialbakers

 - Socialbakers

Yuval is the CEO at Socialbakers, which is a social media marketing platform that helps marketers to understand their audience, create compelling content, and to measure the performance of those campaigns across multiple social channels.

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