Which publishers are winning the OTT competition — Anna McMichael // Partnership Director
- Part 1How to survive a cookieless era? — Anna McMichael // Partnership Director
- Part 2 Which publishers are winning the OTT competition — Anna McMichael // Partnership Director
- Part 3Are streaming games a new advertising gate? — Anna McMichael // Partnership Director
Show Notes
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03:04OTT winnersCTV and OTT are new playing fields but they boast many opportunities for growth. For example, YouTubers who already have a lot of inventory moving into the CTV space.
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05:14Digitally native communities embracing traditional television modelTraditional tv model offers an improved experience in terms of the added security regulating access brings. This shift has been observed mostly in kids content creation.
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06:16Ease of accessCurrently, it is very easy to get into the game. Even small youtubers can grow their audience engagement and become monetized on CTV.
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08:02The real money makersLarge companies get purchased by even larger CTV names. However, independent creators can take advantage of the ever evolving nature of CTV.
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09:41Taking advantage of the mediaIts purely programmatic right now. So big programmatic CTV companies currently have the upper hand.
Quotes
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"You don't have to follow your consumers around every show they're watching. You can get granular by targeting people based on what channels and specifically what shows they're interested in." - Benjamin Shapiro, Host, MarTech podcast
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"Publishers winning this game are those who understand that CTV and OTT is truly a new ecosystem for them." - Anna McMichael, Partnership Director, VlogBox
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"You can just go on the Roku platform and create your own channel... Third party companies can help you have a lot better success." - Anna McMichael, Partnership Director, VlogBox
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"Our company creates YouTube channels and has been very successful launching them. Creators have opportunities of acquiring new audiences and monetizing their audience on CTV." - Anna McMichael, Partnership Director, VlogBox
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"The industry is very competitive. Big companies get bought by bigger CTV names." - Anna McMichael, Partnership Director, VlogBox
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"It's not as big as YouTube where we have 20 billion active users versus CTV which is about 200 million. It's not as huge of a presence, but it keeps growing." - Anna McMichael, Partnership Director, VlogBox
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"If you're looking at gen Z, no one is going to be purchasing cable anymore." - Anna McMichael, Partnership Director, VlogBox
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"It's the creators that are cultivating audiences that are selling and being acquired." - Benjamin Shapiro, Host, MarTech podcast
- Part 1How to survive a cookieless era? — Anna McMichael // Partnership Director
- Part 2 Which publishers are winning the OTT competition — Anna McMichael // Partnership Director
- Part 3Are streaming games a new advertising gate? — Anna McMichael // Partnership Director
Up Next:
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Part 1How to survive a cookieless era? — Anna McMichael // Partnership Director
Anna McMichael, Partnership Director at VlogBox discusses what the future of video advertising for the OTT and CTV industry could look like. Whether we are looking at CTV or OTT, we cannot ignore the effects of cookie and tracking removal on media channels. With third party data on its way out the door, Anna talks about survival in the cookieless era.
Play Podcast -
Part 2Which publishers are winning the OTT competition — Anna McMichael // Partnership Director
VlogBox’s Partnership Director, Anna McMichael provides an update on what is happening in OTT currently. While the cookieless era may not spell doom for the video advertising, special attention must still be paid to the way players take advantage of the OTT space. Today, Anna takes a look at publishers winning the OTT competition.
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Part 3Are streaming games a new advertising gate? — Anna McMichael // Partnership Director
Partnership Director at VlogBox, Anna McMichael, unpacks advertising mechanics across new media channels. Gaming’s highly engaging nature and widespread audience make it the arena to top. Even Netflix is venturing into gaming, making it clear that the big players recognize a great opportunity. Today, Anna considers whether streaming games are the new advertising gate.
Play Podcast
