How to retain a prospect’s attention — Melissa Kwan // eWebinar

Show Notes

• 02:54
  Retaining a prospects attention with prerecorded content

  To keep prospects' attention, a flexible recurring schedule and tailored content are key. If the content is tailored for specific user groups, its more likely to be shorter, higher quality, and more personalized, so prospects are more likely to stay engaged.
• 05:20
  Segmenting content to keep prospects engaged

  Content can be segmented by industry, level of experience, etc. to help keep people engaged and allow for more tailored content. Automating the content creation process can also help make multiple pieces of training for the same product in order to target different user groups.
• 06:34
  The benefits of making webinars engaging and interactive

  Making a webinar interactive with questions, polls, quizzes, etc, improves engagement and prompts attendees to stay until the end. This not only benefits the attendee's experience but also provides valuable data to improve future presentations.
• 08:46
  Effective on

  Melissa has developed a guaranteed script structure for on-demand content to convert prospects without one-on-one interaction. It works by addressing objections and guiding the prospect through a thinking process to convert on their own.
• 09:59
  Ensuring a live chat option is available to keep prospects engaged

  A live chat option is important to keep the attention of attendees, as it provides them with the opportunity to reach out and ask questions, without having to leave the platform. This helps create a connection with the host and ensures a personal touch.
• 12:08
  Production quality in automated videos

  Beyond production quality, people enjoy webinars because of their authenticity and the exposure to the personality of the speaker. Screen recording tools such as Loom or Descript can be used to make high-definition videos.