How to Leverage Marketing Survey Data to Create SEO Content
- Part 1 How to Leverage Marketing Survey Data to Create SEO Content
Creating Content To Help Brands Build SEO Strategies (02:50)When I think about an enterprise SEO strategy, I think about a broader approach to how a company can sort of rearchitect their marketing direction.
Part 1How to Leverage Marketing Survey Data to Create SEO Content
Today we're talking about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us is Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the fortune 500, to have conversations at scale with the people that matter most. Prior to his role in leading growth at Survey Monkey, Eli was an SEO-focused growth advisor for various startups including Zendesk, Quixey, and Quora. Today, Eli tells us how he uses marketing surveys to drive enterprise organizations away from their dependence on paid channels