How to create dynamic, live videos– Chris Savage // Wistia

Quotes

• Episode Content Template

• Episode Title - Chris Savage (Wistia) Part 2

• Guest Website link - https://wistia.com/

• Guest LinkedIn link - https://www.linkedin.com/in/cjsavage/

• Guest Job Title - CEO

• Art19 - Episode Description (3-4 sentences)

• Chris Savage, CEO of Wistia, talks about the importance of first-party data. The world of content generation has evolved significantly in recent years, businesses are utilizing social media to share engaging images and videos. But live streaming is quickly becoming the norm for marketing programs and allowing businesses to connect with their audience in real-time and share their message in a personal, authentic way. Today, Chris discusses how to create dynamic live videos.

• Art19 - Episode Summary (1 sentence)

• Chris Savage, CEO of Wistia, discusses how to create dynamic live videos.

• WordPress - Company Summary (1-2 Sentence)

• Wistia makes marketing software, video series, and educational content based on the belief that anyone can use video to grow their business and their brand.

• WordPress - Excerpt (Same as Art19 Episode Description)

• Chris Savage, CEO of Wistia, talks about the importance of first-party data. The world of content generation has evolved significantly in recent years, businesses are utilizing social media to share engaging images and videos. But live streaming is quickly becoming the norm for marketing programs and allowing businesses to connect with their audience in real-time and share their message in a personal, authentic way. Today, Chris discusses how to create dynamic live videos.

• Show Notes:

• 02:28 - How to create compelling live content that builds first-party data

• Wistia has a product called Soapbox that allows you to do live switching between different video feeds and put on a live event that's engaging. The product makes it easy for people to improve the engagement levels of the audience at these events.

• 06:26 - Responding to the shift in audience expectations of video content

• People have their preferences in terms of the way they want to consume content. So, they want to have choices, and making videos to respond to those needs is much easier today because of the technology and tools available.

• 08:40 - How podcasters can get started with video content

• You can start with clips of the most interesting moments and test them out on social platforms to gauge demand. Then, as you figure out what's working, that will guide how you approach your episodes in terms of the questions asked, how the guests record themselves, etc.

• 09:58 - Using live events to build first-party data

• Everything you do doesnt need to be live, but when youre doing live events, you should make them a special event. People are more likely to sign up for live events with their email and attend when they feel like theyre getting high-quality content for a fraction of the price.

• 12:15 - The assets you need to go live for the first time

• You need to build the hype around the event, provide a place for people to sign up, and check on the tech beforehand. You also need to have a simple deck ready to go with the title and agenda of the event.

• 13:44 - Selecting the channel to put your live content

• If youre doing something exclusive, you can put it on your website only to get community engagement there. If youre looking to broaden your reach, you can simulcast your event to whichever platforms you think your audience and your customers are on.

• Quotes:

• "At a lot of the webinar series that folks make, theyre getting 50 to 150 people each time. But that much attention live is a lot of attention." -Chris Savage, CEO, Wistia

• "Five years ago you had to have an external camera and it felt like video editing was much harder. There are tons of tools today to make that much easier than it used to be." -Chris Savage, CEO, Wistia

• "If you have the video version, you can have the audio version, you can have the text version. It's harder to add the video if you obviously record it. You're signing yourself up for more work." -Chris Savage, CEO, Wistia

• "On our site, the video episodes get double the play rate of the audio and they have more engagement." -Chris Savage, CEO, Wistia

• "In a world where people don't want to put in an email address to get a pdf, people will sign up with an email to go to a live event that feels like a very low price to pay for something that's high quality." -Chris Savage, CEO, Wistia

• "When you think of your own content as a product, you think pretty differently about how you market it, how you tease stuff, how you cross-promote, etc." -Chris Savage, CEO, Wistia