Are remote teams the future of your marketing department? — Liam Martin // Time Doctor

Quotes

• “We are always three months ahead in our content calendar and we use a tool called AHREFS to identify the keyword opportunities that are available for us at that particular time. Our niche is remote working and outsourcing so we identify keywords inside of that.” - Liam “Every article that we write is a minimum of 3000 words and that’s because the more words you write, the higher your chance of getting on the top of the search for Google.” - Liam “The process we use is to literally give someone something before asking back for it and our success rate from that is approximately five to seven percent (5-7%) and the industry average for cold outreach is about two or three percent (2-3%).” - Liam “In terms of figuring how much to pay for a remote work talent, it boils down to efficiency per product. What can they do, what is their output and how efficient they are at their job.” - Liam “We have a short that we ran last year at Running Remote which really encapsulates the message that remote work gives the employers and employees the opportunity to find the best of each other.” - Liam “What we use for the content team is a metric we developed internally called ‘cumulative domain authority’. There are two factors that we want to maximize inside of our content team. One is to be able to get high domain authority links and the other is getting backlinks.” - Liam “We pay everyone a base pay and on top of that there’s a commission structure based upon who are the best performers inside of the organization.” - Liam  “One of the biggest learnings I’ve had when I built the remote team for MarTech podcast is that, the understanding you can build with your remote employees are just as valuable and the work that you get can be just as not more valuable than you would, working with somebody sitting in the office with them.” - Ben “They have career directions, aspirations, and goals and your job as their remote employer is to understand what those are and help them get career advancement.” - Ben