How to act like a Media Company — Jeffrey Hayzlett // C-Suite Network

Quotes

• "Brands are becoming media companies out of necessity in today's selective world. We choose what messages to engage with, often using filters to ensure only the most compelling ones reach us." - Jeffrey Hayzlett

• "To succeed, produce organic content that invites people in. It's not about 'look at me,' but 'let me solve your problems.' Effective messaging is about providing solutions." - Jeffrey Hayzlett

• "Media production used to be a game of eyeballs and ears. But now it's about hearts and minds. How many customers do you need to pull in in order to make it pay off?." - Jeffrey Hayzlett

• "I tell people who are starting out in podcasting, interview the people you want to do business with and you'll convert a certain number of those over a year." - Jeffrey Hayzlett

• "One of the most effective ways to create brand value from your podcasting content is how you chop that content up and then repurpose it." - Jeffrey Hayzlett

• "50% of podcasters fail within 10 episodes, 48% within a year. Stick with it, build the content, and the right audience will come to you." - Jeffrey Hayzlett