Increasing your content’s lifespan — Jeffrey Hayzlett // C-Suite Network
Jeffrey Hayzlett
C-Suite Network
- Part 1How to act like a Media Company — Jeffrey Hayzlett // C-Suite Network
- Part 2 Increasing your content’s lifespan — Jeffrey Hayzlett // C-Suite Network
Show Notes
Quotes
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"In B2B, content can be evergreen if you plan for it. Know your content's purpose and what actions you want from it." - Jeffrey Hayzlett
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"Your content can be long. It just depends on the habits of your audience, what they like, how good your content is, or how entertaining it might be." - Jeffrey Hayzlett
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"Good, evergreen content holds its value over time, and can be repurposed in variety of formats." - Jeffrey Hayzlett
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"Learn your audience, know who they are, and speak to them so that you can deliver your message in the context they want." - Jeffrey Hayzlett
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"Content's king, activation's queen, but context is the kingdom." - Jeffrey Hayzlett
- Part 1How to act like a Media Company — Jeffrey Hayzlett // C-Suite Network
- Part 2 Increasing your content’s lifespan — Jeffrey Hayzlett // C-Suite Network
Jeffrey Hayzlett
C-Suite Network
Up Next:
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Part 1How to act like a Media Company — Jeffrey Hayzlett // C-Suite Network
Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. As traditional performance marketing methods lose effectiveness, brands are evolving into media companies. In response to consumers actively selecting the messages they engage with, brands are adapting by becoming more creative to capture their attention. Today, Jeffrey discusses how to act like a media company.
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Part 2Increasing your content’s lifespan — Jeffrey Hayzlett // C-Suite Network
Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. When you invest significant effort, time, and resources into creating content, it's only natural to desire a longer-lasting impact beyond just a couple of days. What if you could breathe new life into your existing content, ensuring that it remains relevant and valuable long after its initial release? Today, Jeffrey discusses how to increase your content's lifespan.
