How growth marketers leverage AI — Rob Freedman // Zuper
- Part 1 How growth marketers leverage AI — Rob Freedman // Zuper
- Part 2How sustainable SaaS growth looks — Rob Freedman // Zuper
- Part 3Integrating marketing into Field Ops — Rob Freedman // Zuper
Show Notes
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03:22The current state of generative AIGenerative AI is currently being leveraged by content creation teams for keyword research and content ideation. However, generative AI inputs require a lot of thought to produce high-quality output, and AI still falls short when it comes to producing content humans want to read.
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04:49Improving content creation with AI via guided promptsBy breaking down the desired piece into smaller sections and providing specific examples of what is needed, it is possible to generate good content. Even so, this strategic prompt engineering process may not always be significantly faster than writing the article manually.
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07:07Driving growth and customer acquisition with AIAIs ability to collect information for deep personalization in outreach efforts is useful for account-based marketing and improves conversions. AI also facilitates faster research on companies and individuals and accelerates the identification of correlations and patterns in data.
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08:50AI workflow automationZuper has successfully leveraged AI to create workflows to automate the assignment of leads and accounts. AI helped them better disperse leads amongst their account executives in terms of assigning them the leads theyd be more likely to successfully close faster.
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09:29Optimizing sales rep performance with AI driven lead assignmentZuper feeds AI historical sales rep data on leads handled and closed, as well as intent data from its prospect pool. This approach ensures that leads are allocated according to the past performance and expertise of the sales reps.
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10:36The limitations of generative AI toolsFact-checking is one area where limitations still exist in AI, though Bard now shows citations. Additionally, maintaining brand consistency poses a challenge as some free tools dont offer the option for those adjustments.
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12:32Anticipating AIs integration into existing martech toolsThe hope is that AI will be integrated into the tools we currently use like CRMs and project management platforms. This integration would enable the seamless exchange of information and knowledge between the tools and eliminate repetitive training across individual systems.
Quotes
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"As growth marketers, you're always looking for ways to scale. And AI is a truly disruptive technology." -Rob Freedman, Head of Growth, Zuper
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"When I Google something, I don't always get what I want on page one. The AI can do what I'm doing manually, faster, but they're still going to get the same messiness we encounter when we're searching." -Rob Freedman, Head of Growth, Zuper
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"You definitely need to put a lot of thought into how you construct your input into AI to get really good output." -Rob Freedman, Head of Growth, Zuper
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"AIs good for creating bullet points and helping gather together ideas. But, actually creating something that a human wants to read, its not there yet." -Rob Freedman, Head of Growth, Zuper
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"I'm optimistic that we'll see AI baked into the tools we already are using, and that they'll all share information and knowledge, and you'll be able to bridge those things together." -Rob Freedman, Head of Growth, Zuper
- Part 1 How growth marketers leverage AI — Rob Freedman // Zuper
- Part 2How sustainable SaaS growth looks — Rob Freedman // Zuper
- Part 3Integrating marketing into Field Ops — Rob Freedman // Zuper
Up Next:
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Part 1How growth marketers leverage AI — Rob Freedman // Zuper
Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Generative AI tools like ChatGPT have become indispensable for marketers, serving them daily in tasks such as content ideation and keyword research. However, the true power of AI lies in its ability to process massive volumes of data, enabling brands to unlock growth opportunities and enhance customer acquisition strategies. Today, Rob discusses how growth marketers are leveraging AI.
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Part 2How sustainable SaaS growth looks — Rob Freedman // Zuper
Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. While SaaS growth in the past employed a “grow at all costs” approach, sustainable growth today looks drastically different. The challenge for marketers today is maintaining the balance between a cost-effective customer acquisition strategy, predictable growth, and customer retention. Today, Rob discusses how sustainable SaaS growth looks.
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Part 3Integrating marketing into Field Ops — Rob Freedman // Zuper
Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Field Ops provides businesses with the unique opportunity to engage in one-to-one marketing by tapping into individual customer interactions. Through field service technicians, companies can gather valuable feedback, personalize marketing efforts, and deliver targeted messaging to drive customer loyalty and revenue. Today, Rob discusses integrating marketing into field ops.
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