How Generative AI Solves Branding Problems — Jennifer Jones-Mitchell // Human Driven AI

Show Notes

• 02:40
  How companies are using generative AI to solve branding problems

  ChatGPT and Claude are used for brainstorming and opportunity identification. AI avatars from Synthesia and Heygen address branding challenges by providing cost-efficient, multilingual, and consistent spokesperson solutions, simplifying content creation and bolstering brand messaging control.
• 06:16
  How AI is driving branding and personalization

  With AI tools, companies are able to deliver a hyper personalized experience through their websites, apps, etc. The AI is able to recognize the customer within a subset and deliver messaging specific to that customer, without having access to all of their personal information.
• 07:15
  Differences between Claude and ChatGPT

  Claude offers more human-sounding output compared to ChatGPT and prompts for information when needed, facilitating a more interactive experience. While ChatGPT is improving, Claude currently appears to be the superior tool in this regard.
• 08:27
  Prompting large language models for branding insights

  To effectively utilize AI tools for branding, it's crucial to treat the interaction as a conversation and use layered prompts. By refining questions and outputs until receiving the desired output, you can significantly expedite tasks that would have previously taken weeks or months.
• 11:52
  Enhancing AI content generation through role playing and customized prompts

  When training LLMs for branding, role-playing is vital, specifying the perspective it's writing from and who it's addressing. Refining your prompts and providing it with samples of the voice the desired output should be written in enables the AI to generate more on-brand content.
• 15:47
  Exploring AI beyond ChatGPT and Claude

  Beyond Claude and ChatGPT, there's a wide array of tools available for real-time pricing, project management, and more. The key is to dive into AI tools, explore their capabilities and embrace the vast opportunities to automate tasks and bridge skill gaps within your teams.