How does email even work? — Yanna-Torry Aspraki // EmailConsul

Yanna-Torry Aspraki is the deliverability specialist at EmailConsul. If you’re not a seasoned marketer, there might be a few things that you’ve overlooked about sending emails. It’s more than just entering a valid address and waiting for a favorable response. Today, Yanna-Torry breaks down exactly how email actually works.
About the speaker

Yanna-Torry Aspraki

EmailConsul

 - EmailConsul

Yanna-Torry is the deliverability specialist at EmailConsul

Show Notes

Quotes

  • ¥"The biggest misconception is that if you send an email to a valid email address, the person will receive it in the inbox." - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥"The first and most absolute thing you have to do before even starting to send out emails or even planning your content is to authenticate your email." - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥"DMARC is a reporting policy that lets you know every time a tool that's not authenticated is sending emails using your domain." - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥“For deliverability, people tend to think about spammy words or spammy links and things like that… But deliverability is about negotiating with a very moody spam filter.” - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul¥“Everyone has a spam filter, but they're not sharing data. Block lists are external parties where businesses get more information to make better decisions...” - Yanna-Torry Aspraki, Deliverability Specialist, EmailConsul

About the speaker

Yanna-Torry Aspraki

EmailConsul

 - EmailConsul

Yanna-Torry is the deliverability specialist at EmailConsul

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