How Science is changing advertising — Dr. Duane Varan // MediaScience

Show Notes

• 02:12
  How technology is changing marketing

  Today, there are multiple ad formats for marketers to choose from. So instead of the one-size-fits all approach, ads can be tailored to meet your specific business needs.
• 03:56
  Understanding the impact on media consumption

  We are consuming more media in a lot more ways today than before. And because of that, Brands need to do more to get and maintain their audiences attention.
• 06:38
  Effective marketing measures for the B2B space

  Focus primarily on getting enough attention with your ads. Once you are getting enough attention, the other KPIs will start to fall in place.
• 07:48
  Evaluating what works

  Figure out what type of attention youre getting. Pay attention to how people react to your ads in relation to your business goals.
• 10:00
  How to look at the emotional reaction to your ad versus sales

  The reaction your users get is just as important as any sales that may come from the ad. Being able to analyze the emotional reaction based on brand goals will help you align your strategy.
• 12:00
  The science of the why behind your marketing results

  This is how you will inform your larger strategy to help reinforce or build your brand. The value your audience gets from your brand is greater than the value from the product theyll buy.
• 14:23
  Effective marketing

  Understanding your customer and what drives their behavior is integral to your success as a marketer. Companies like MediaScience use technology to make that process more accurate.