AI innovations in MarTech — Dr. Duane Varan // MediaScience

Founder and CEO of MediaScience, Dr. Duane Varan, discusses the science of machine learning in marketing. AI and machine learning is already helping businesses gather and analyze data. It all boils down to balancing your marketing strategy to make technology work in your favor. Today, Dr. Duane talks about some of the innovations from AI and machine learning in the MarTech space.
About the speaker

Dr. Duane Varan

MediaScience

 - MediaScience

Dr. Duane is the founder and CEO of MediaScience

Show Notes

  • 01:59
    Understanding AI and machine learning
    Artificial Intelligence (AI) is having machines help with decision making. Machine learning works with a reference library to detect human behavior.
  • 06:57
    AI and machine learnings impact on MarTech
    It all boils down to having accurate data. If you use flawed data in your system the results will also be flawed.
  • 08:01
    Using AI and machine learning in your marketing strategy
    This marketing approach is very delicate. So you cant be completely reliant on it. But if you can control the environment then you can have higher levels of accuracy.
  • 10:50
    Where AI and machine learning is being used the most
    You will find AI and machine learning anywhere there is data. MediaScience uses these technologies in relation to their analytics tools.
  • 12:02
    Real
    A piece of software like HARK Connect can be used to record, transcribe, and translate your focus groups. Plus, it can simultaneously tag key content based on keywords provided, in less time.

Quotes

  • "AI is a broader concept. Just the idea that you have machines helping facilitate decisions. But machine learning is more specific and much more accessible than people realize..." - Dr. Duane Varan, Founder & CEO, MediaScience

  • "Machine learning comes along and something wed been working on for 4 or 5 years goes from being a task that requires years to something that literally requires days. " - Dr. Duane Varan, Founder & CEO, MediaScience

  • "If you don't know what really happens, and if you put an approximation of what happens, you've just built a bad system." - Dr. Duane Varan, Founder & CEO, MediaScience

  • “We find the biggest benefit not relying on AI to draw our conclusions, but in relying on it, to help us with the tools that we need to be able to draw the conclusions.” - Dr. Duane Varan, Founder & CEO, MediaScience

  • “It takes about 6 hours to extract insights for every hour of actual content. HARK Connect takes 30 hours of data collected and does this almost instantaneously.” - Dr. Duane Varan, Founder & CEO, MediaScience

About the speaker

Dr. Duane Varan

MediaScience

 - MediaScience

Dr. Duane is the founder and CEO of MediaScience

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