AI innovations in MarTech — Dr. Duane Varan // MediaScience
- Part 1How AI & ML are changing consumer research — Dr. Duane Varan // MediaScience
- Part 2 AI innovations in MarTech — Dr. Duane Varan // MediaScience
- Part 3How Science is changing advertising — Dr. Duane Varan // MediaScience
Show Notes
-
01:59Understanding AI and machine learningArtificial Intelligence (AI) is having machines help with decision making. Machine learning works with a reference library to detect human behavior.
-
06:57AI and machine learnings impact on MarTechIt all boils down to having accurate data. If you use flawed data in your system the results will also be flawed.
-
08:01Using AI and machine learning in your marketing strategyThis marketing approach is very delicate. So you cant be completely reliant on it. But if you can control the environment then you can have higher levels of accuracy.
-
10:50Where AI and machine learning is being used the mostYou will find AI and machine learning anywhere there is data. MediaScience uses these technologies in relation to their analytics tools.
-
12:02RealA piece of software like HARK Connect can be used to record, transcribe, and translate your focus groups. Plus, it can simultaneously tag key content based on keywords provided, in less time.
Quotes
-
"AI is a broader concept. Just the idea that you have machines helping facilitate decisions. But machine learning is more specific and much more accessible than people realize..." - Dr. Duane Varan, Founder & CEO, MediaScience
-
"Machine learning comes along and something wed been working on for 4 or 5 years goes from being a task that requires years to something that literally requires days. " - Dr. Duane Varan, Founder & CEO, MediaScience
-
"If you don't know what really happens, and if you put an approximation of what happens, you've just built a bad system." - Dr. Duane Varan, Founder & CEO, MediaScience
-
“We find the biggest benefit not relying on AI to draw our conclusions, but in relying on it, to help us with the tools that we need to be able to draw the conclusions.” - Dr. Duane Varan, Founder & CEO, MediaScience
-
“It takes about 6 hours to extract insights for every hour of actual content. HARK Connect takes 30 hours of data collected and does this almost instantaneously.” - Dr. Duane Varan, Founder & CEO, MediaScience
- Part 1How AI & ML are changing consumer research — Dr. Duane Varan // MediaScience
- Part 2 AI innovations in MarTech — Dr. Duane Varan // MediaScience
- Part 3How Science is changing advertising — Dr. Duane Varan // MediaScience
Up Next:
-
Part 1How AI & ML are changing consumer research — Dr. Duane Varan // MediaScience
Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved throughout the years. And we can now collect more accurate data through technological advancements. Today, Dr. Duane explains how machine learning and AI are changing consumer research.
Play Podcast -
Part 2AI innovations in MarTech — Dr. Duane Varan // MediaScience
Founder and CEO of MediaScience, Dr. Duane Varan, discusses the science of machine learning in marketing. AI and machine learning is already helping businesses gather and analyze data. It all boils down to balancing your marketing strategy to make technology work in your favor. Today, Dr. Duane talks about some of the innovations from AI and machine learning in the MarTech space.
-
Part 3How Science is changing advertising — Dr. Duane Varan // MediaScience
Founder and CEO of MediaScience, Dr. Duane Varan, wraps up the conversation about the science of machine learning in marketing. One of the main aspects of gathering consumer data is the ability to effectively analyze it for your success. And depending on your sector, your metrics and KPIs will be different. Today, Dr. Duane talks about how science is changing the advertising industry.
Play Podcast
